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Articles by Jon Sicotte

Brew Review

Brew Review: Brut Techniques for Various Styles

March 4, 2020 Jon Sicotte
Empyrean Brewing‘s Jim Engelbart said that the brewery’s Mind Over Mango IPA was designed as a gateway for consumers to […]
Top Stories

4 Things To Set Your Sales Staff Apart From Others

March 3, 2020 Jon Sicotte
Being different and standing out in a marketplace. It’s what a brewery craves when it comes to making a mark […]
Top Stories

Is Your Branding Built to be a ‘Elevator Pitch Haiku’ to Consumers?

March 2, 2020 Jon Sicotte
​Although Thirsty Monk serves up a lot of its products via draft, names and label art are still kept as […]
Brewer Mag Q&A

Brewer Magazine Q&A: Kelly Meyer, New Braunfels Brewing

February 29, 2020 Jon Sicotte
This is a part of a continuing series of Q&As with members of the brewing community from across the U.S. […]
Cover Story

Cigar City’s Growth Curve

February 28, 2020 Jon Sicotte
​Growth is still out there for Cigar City Brewing. Founder and CEO Joey Redner​ along with longtime employee and now […]
Current Issue

From the Ground Up: New Construction Tips

February 24, 2020 Jon Sicotte
When your brewery grows faster than expected, speeding up a timetable on production can be a challenge, especially when you […]
Brewer Mag Q&A

Brewer Magazine Q&A: Andrea Simulcik, Glenmere Brewing

February 22, 2020 Jon Sicotte
This is a part of a continuing series of Q&As with members of the brewing community from across the U.S. […]
Top Stories

DuClaw’s Strategy Shifts for an Evolving Business Climate

February 21, 2020 Jon Sicotte
The past 18 months have been significant for DuClaw,​ admits Marketing Director ​Madeline Caldwell. A new look, new brands, and […]
Top Stories

Why the Liquid is More Important than the Art

February 20, 2020 Jon Sicotte
Names and images can help sell your brewery’s beer, but usually, the liquid comes first. For Snake River Brewing, pretty […]
Top Stories

Why New Braunfels is Sharing Its Failures With All

February 19, 2020 Jon Sicotte
Kelly Meyer’s brewery wasn’t growing and he sat down to figure out why. A year later, a self-published book from […]

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