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Urban South’s THC Rebrand Shows Why Customer Data Should Drive Diversification

Business diversification often gets discussed as a hedge against slowing sales, but Urban South Brewery‘s experience suggests it’s just as much about building an organization capable of adapting when consumer behavior changes faster than legacy [...]
Top Stories

More Than a Menu: How Your Brewpubs’ Food Keeps Taproom Customers Coming Back

When evaluating whether to invest in a kitchen, the conversation often begins with increasing revenue. But those with breweries that have managed food programs say the more important question may be whether food changes customer [...]
Brew Review

Why TailGate Lets Customer Behavior Shape Its Non-Beer Product Portfolio

For TailGate Brewery owner Wes Keegan, expanding past just beer has never been about chasing the latest trend. Instead, it’s been about making sure the brewery stays relevant to every customer who walks through the [...]
Brewer Mag Q&A

Why Sales Velocity Matters More to Johnson Than Opening New Accounts for Soul Mega

When Soul Mega was selected as the 2026 recipient of the Samuel Adams Brewing the American Dream Brewing & Business Experienceship, the recognition reflected more than the brewery’s momentum. It highlighted a business model that [...]
Top Stories

How Brewery Sustainability Benchmarking Turns Data Into Dollars

Yes, benchmarking can sound like a sustainability exercise. But you can make the case that the practice is just as much about financial performance, operational discipline and long-term business resilience as it is environmental stewardship. [...]

Last Pint

From Brewery to Beer Hall and Back: Harmony’s Strategic Pivots

In 2010, when Barry, Heather and Jackson VanDyke started gutting a former liquor store and house in Grand Rapids, Michigan’s Eastown neighborhood, Harmony Brewing looked less like a strategic business play and more like an [...]
Current Issue

Pricing Beer for Survival, Not Just Profit

As costs continue to soar for ingredients, freight and packaging, many breweries are increasingly being forced to answer a difficult question: How much can a consumer realistically absorb before pricing begins pushing them away from [...]
Cover Story

Data, Discipline and Paradise Park

How Kyle Huling & Jacob Landry Balance Urban South’s Craft Credibility With Mass Appeal For a brewery founded in a city more associated with cocktails, daiquiris and open-container tourism than beer, Urban South Brewery has [...]
Current Issue

Smart COGS and Labor Strategies That Help Profitability Before Growth

Inflation hasn’t simply raised costs across the board, it has fundamentally changed how brewery owners and decision makers think about growth, production and long-term sustainability. Many now say the era of chasing endless expansion has [...]
Current Issue

Why Data Should Replace Guesswork Going Forward

For years, a brewery’s growth could be built on instinct. Many founders or brewing managers would trust their palate, while sales teams trusted relationships, and expansion decisions often relied on feel as much as forecasting. [...]

Why TailGate Lets Customer Behavior Shape Its Non-Beer Product Portfolio

August 1, 2026

For TailGate Brewery owner Wes Keegan, expanding past just beer has never been about chasing the latest trend. Instead, it’s […]

Why Devil’s Canyon Took a Chance on Recycled Water & What Other Breweries Can Learn From It

July 25, 2026

When breweries introduce something unfamiliar, the instinct is often to soften the message, avoid controversy or market around potential objections. […]

Collaboration Starts Before the Beer: Michael Waltrip Brewing’s Marketing Playbook

July 18, 2026

For many breweries, collaboration beers begin with a friendship between brewers or an opportunity to create a unique recipe. At […]

Brewer Magazine

The Leading Business Resource for The Brewing Industry

Urban South’s THC Rebrand Shows Why Customer Data Should Drive Diversification

More Than a Menu: How Your Brewpubs’ Food Keeps Taproom Customers Coming Back

Why TailGate Lets Customer Behavior Shape Its Non-Beer Product Portfolio

Why Sales Velocity Matters More to Johnson Than Opening New Accounts for Soul Mega

How Brewery Sustainability Benchmarking Turns Data Into Dollars

On Tap

Hyde To Debut Outlaw Beer Funny Car in Brainerd

PHX Beer Expands Beyond Arizona For The 1st Time; Brings ‘Scorpion Venom’ Lineup To Las Vegas

True North Ale to Export Scale Breaker Pumpkin Ale to Sweden Following Competitive Selection

Great Lakes Experience Bar Set for Pittsburgh International Airport

Highland Leans into Legacy, Experiences in Strong First Half of 2026

The Issue

Supplier/Jobs Directory

Brewer Mag Podcast

Brew Talk

Cider Business

What Customers May Reveal if Your Brand Connects

How Successful Cider Brands Support Their Distributor Partners

Don’t Let Music Licensing Become an Expensive Surprise for Your Taproom

Building A Cider Brand That Starts in the Orchard, Not the Taproom

From Brewery to Beer Hall and Back: Harmony’s Strategic Pivots

Pricing Beer for Survival, Not Just Profit

Data, Discipline and Paradise Park

Smart COGS and Labor Strategies That Help Profitability Before Growth

Why Data Should Replace Guesswork Going Forward

Brew Review

Why TailGate Lets Customer Behavior Shape Its Non-Beer Product Portfolio

Why Devil’s Canyon Took a Chance on Recycled Water & What Other Breweries Can Learn From It

Collaboration Starts Before the Beer: Michael Waltrip Brewing’s Marketing Playbook

Supplier Insights

The Issue

New Releases

Podcast

Brewer Mag Q&A