In the quiet woods of Michigan, far from the pressures of running a brewery, Jake Lohse found inspiration. “There’s nothing else going on upstairs,” Lohse said. “My phone didn’t work, so nobody could reach me. [...]
In a packaging and marketing move to provide a unique opportunity for both their sales team to have a unique product in the market and a marketing hook to help bring in both fans and [...]
This is a part of a continuing series of Q&As with members of the brewing community from across the US. Brewer Magazine will share business and personal insights from Brewmasters, Head Brewers, Brewing Managers, Sales [...]
Growing up, I always wanted to be a “newsman.” It started with being obsessed with ‘The CBS Evening News with Dan Rather’ (and Bob Schieffer on the weekends) in the ‘80s and carried into one [...]
Getting back to your roots was the goal. Austin Eastciders‘ new rebranding was made in response to the need to reconnect with those roots. The Texas-based cidery feels this refresh can help tell the brand’s [...]
If the liquid in the can is the same as the next brewery, how do you make your brewery stand out? Creating those marketing differentials matter and John Cimperman understands that. “It’s not about getting [...]
Sometimes your brewery can start as one thing and morph into another. That can happen because adjustments need to be made because of your business plan, what consumers see you as, or even staff changes. [...]
Reflecting your brewery’s brand identity effectively and ensuring consistency across all types of platforms is something that is always on the mind of Tom Guzick. With five pub locations that Voodoo Brewing owns and operates, [...]
In May this year, Fulton Beer introduced a new American IPA under the Minnesota brewery’s Hop Kingdom brand family. “It was the first in the series that came out at a lower ABV, lower price [...]
In the realm of craft brewing, selecting the right yeast strain is pivotal for achieving desired flavors, aromas, and characteristics in beer. LA03 IPA Ale yeast is one such strain that has gained popularity among [...]