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Why Back-to-Back WBC Gold Doesn’t Automatically Drive Sales for Victor 23

For many breweries, a World Beer Cup gold medal is viewed as a potential game-changing moment. The thought process is fairly straightforward: win one of the craft beer industry’s most prestigious awards and sales will [...]
Top Stories

3 Keys to Winning New (Perhaps Older?) Drinkers Through Social Media

Social media’s role in total beverage marketing has evolved beyond simply looking to reach younger consumers. Usage of social media now spans nearly every generation, and older consumers are increasingly using platforms to research products, [...]
Top Stories

Sustainability on a Budget: DIY Projects That Can Deliver Real Savings

Sustainability initiatives can sometimes feel like a luxury reserved for larger operations with dedicated engineering teams and six-figure capital budgets. But according to Kevin Ely, owner of Wooly Pig Farm Brewery in Fresno, Ohio, some [...]
Cider Business

The Art and Economics of Adjunct Cider Development

For many cideries, adjuncts are no longer simply a creative tool. They have become a strategic one. Whether it’s fruit, botanicals, teas, spices, extracts or other ingredients, adjuncts often serve as an entry point for [...]
Current Issue

Pricing Beer for Survival, Not Just Profit

As costs continue to soar for ingredients, freight and packaging, many breweries are increasingly being forced to answer a difficult question: How much can a consumer realistically absorb before pricing begins pushing them away from [...]

Last Pint

From Brewery to Beer Hall and Back: Harmony’s Strategic Pivots

In 2010, when Barry, Heather and Jackson VanDyke started gutting a former liquor store and house in Grand Rapids, Michigan’s Eastown neighborhood, Harmony Brewing looked less like a strategic business play and more like an [...]
Current Issue

Pricing Beer for Survival, Not Just Profit

As costs continue to soar for ingredients, freight and packaging, many breweries are increasingly being forced to answer a difficult question: How much can a consumer realistically absorb before pricing begins pushing them away from [...]
Cover Story

Data, Discipline and Paradise Park

How Kyle Huling & Jacob Landry Balance Urban South’s Craft Credibility With Mass Appeal For a brewery founded in a city more associated with cocktails, daiquiris and open-container tourism than beer, Urban South Brewery has [...]
Current Issue

Smart COGS and Labor Strategies That Help Profitability Before Growth

Inflation hasn’t simply raised costs across the board, it has fundamentally changed how brewery owners and decision makers think about growth, production and long-term sustainability. Many now say the era of chasing endless expansion has [...]
Current Issue

Why Data Should Replace Guesswork Going Forward

For years, a brewery’s growth could be built on instinct. Many founders or brewing managers would trust their palate, while sales teams trusted relationships, and expansion decisions often relied on feel as much as forecasting. [...]