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Why Sales Velocity Matters More to Johnson Than Opening New Accounts for Soul Mega

When Soul Mega was selected as the 2026 recipient of the Samuel Adams Brewing the American Dream Brewing & Business Experienceship, the recognition reflected more than the brewery’s momentum. It highlighted a business model that [...]
Top Stories

How Brewery Sustainability Benchmarking Turns Data Into Dollars

Yes, benchmarking can sound like a sustainability exercise. But you can make the case that the practice is just as much about financial performance, operational discipline and long-term business resilience as it is environmental stewardship. [...]
Cider Business

What Customers May Reveal if Your Brand Connects

Branding is often treated as a creative exercise, but for many cideries it functions more like a continuous business experiment. A logo, label or product name may earn attention on the shelf, yet the real [...]
Top Stories

What It Really Takes to Lead a Brewery Production Team

Stepping into a brewing operations leadership role often comes with the expectation that technical expertise alone will carry someone through the transition. But for head brewers who have already made that leap, the advice is [...]
Brew Review

Why Devil’s Canyon Took a Chance on Recycled Water & What Other Breweries Can Learn From It

When breweries introduce something unfamiliar, the instinct is often to soften the message, avoid controversy or market around potential objections. California’s Devil’s Canyon took the opposite approach. Its collaboration with water recycling company Epic Cleantec [...]

Last Pint

From Brewery to Beer Hall and Back: Harmony’s Strategic Pivots

In 2010, when Barry, Heather and Jackson VanDyke started gutting a former liquor store and house in Grand Rapids, Michigan’s Eastown neighborhood, Harmony Brewing looked less like a strategic business play and more like an [...]
Current Issue

Pricing Beer for Survival, Not Just Profit

As costs continue to soar for ingredients, freight and packaging, many breweries are increasingly being forced to answer a difficult question: How much can a consumer realistically absorb before pricing begins pushing them away from [...]
Cover Story

Data, Discipline and Paradise Park

How Kyle Huling & Jacob Landry Balance Urban South’s Craft Credibility With Mass Appeal For a brewery founded in a city more associated with cocktails, daiquiris and open-container tourism than beer, Urban South Brewery has [...]
Current Issue

Smart COGS and Labor Strategies That Help Profitability Before Growth

Inflation hasn’t simply raised costs across the board, it has fundamentally changed how brewery owners and decision makers think about growth, production and long-term sustainability. Many now say the era of chasing endless expansion has [...]
Current Issue

Why Data Should Replace Guesswork Going Forward

For years, a brewery’s growth could be built on instinct. Many founders or brewing managers would trust their palate, while sales teams trusted relationships, and expansion decisions often relied on feel as much as forecasting. [...]

Why Devil’s Canyon Took a Chance on Recycled Water & What Other Breweries Can Learn From It

July 25, 2026

When breweries introduce something unfamiliar, the instinct is often to soften the message, avoid controversy or market around potential objections. […]

Collaboration Starts Before the Beer: Michael Waltrip Brewing’s Marketing Playbook

July 18, 2026

For many breweries, collaboration beers begin with a friendship between brewers or an opportunity to create a unique recipe. At […]

Brew Review

Why Back-to-Back WBC Gold Doesn’t Automatically Drive Sales for Victor 23

June 27, 2026

For many breweries, a World Beer Cup gold medal is viewed as a potential game-changing moment. The thought process is […]

Brewer Magazine

The Leading Business Resource for The Brewing Industry

Why Sales Velocity Matters More to Johnson Than Opening New Accounts for Soul Mega

How Brewery Sustainability Benchmarking Turns Data Into Dollars

What Customers May Reveal if Your Brand Connects

What It Really Takes to Lead a Brewery Production Team

Why Devil’s Canyon Took a Chance on Recycled Water & What Other Breweries Can Learn From It

On Tap

True North Ale to Export Scale Breaker Pumpkin Ale to Sweden Following Competitive Selection

Great Lakes Experience Bar Set for Pittsburgh International Airport

Highland Leans into Legacy, Experiences in Strong First Half of 2026

Warped Wing Celebrates Grand Opening for New Location at Dayton International Airport

Bauhaus Brew Labs Taproom to Reopen After Sale to ABV Technology

The Issue

Supplier/Jobs Directory

Brewer Mag Podcast

Brew Talk

Cider Business

What Customers May Reveal if Your Brand Connects

How Successful Cider Brands Support Their Distributor Partners

Don’t Let Music Licensing Become an Expensive Surprise for Your Taproom

Building A Cider Brand That Starts in the Orchard, Not the Taproom

From Brewery to Beer Hall and Back: Harmony’s Strategic Pivots

Pricing Beer for Survival, Not Just Profit

Data, Discipline and Paradise Park

Smart COGS and Labor Strategies That Help Profitability Before Growth

Why Data Should Replace Guesswork Going Forward

Brew Review

Why Devil’s Canyon Took a Chance on Recycled Water & What Other Breweries Can Learn From It

Collaboration Starts Before the Beer: Michael Waltrip Brewing’s Marketing Playbook

Why Back-to-Back WBC Gold Doesn’t Automatically Drive Sales for Victor 23

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Brewer Mag Q&A