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Top Stories

Finding Success in Targeting Niche & Overlooked Markets of Consumers

Breweries are always finding new ways to expand on growth by targeting market niches that go beyond the traditional beer enthusiasts, giving a focus instead on lifestyle alignment and community integration. For Pedal Haus Brewery, [...]
Top Stories

The Educational Pieces Needed to Boost DTC Cider Sales

Implementing direct-to-consumer sales has become a necessary strategy for many cideries. But blending storytelling, with customer education, and creating a strategic sales technique is key, especially for cideries that are using more traditional methods of [...]
Top Stories

Do You Need Cash on Hand to Invest in Advertising?

Taking the time to create an advertising budget can be a tough thing for some breweries to do. Without being able to have a solid handle on the ROI doesn’t always seem to make financial [...]
Top Stories

Why Digital First Impressions & Staff Interactions Matter So Much

Creating great beer nowadays is no longer enough. For breweries seeking to stand out, the path to guest loyalty isn’t just paved with hops and malt — it’s built on the full arc of hospitality, [...]
Brewer Mag Q&A

Ebel’s Most Effective Way to Handle Customer Feedback at Chuckanut

This is a part of a continuing series of Q&As with members of the brewing community from across the US. Brewer Magazine will share business and personal insights from Brewmasters, Head Brewers, Brewing Managers, Sales [...]

Cover Story

Brewing a Lifestyle Brand: Andy Langlois & David Manson’s Strategic Approach to Organic Growth for Blackrocks

Being a cornerstone of its community while creating the chance to be a destination that embodies the laid-back lifestyle of Michigan’s Upper Peninsula wasn’t the original plan for Blackrocks Brewery. Andy Langlois and David Manson, [...]
Last Pint

The Four-Pronged Community-Centered Hub That Lorain Brewing is All About

Never shy from a challenge, the Lorain Brewing Company has set sail in the greater Cleveland area. With almost 10 years of experience at the helm as a co-founder of Avon Brewing, located just down [...]
Current Issue

How to Integrate Technology All Over the Brewery

From cutting-edge equipment to grounded approaches, breweries are always looking for cost-effective innovation while balancing the core focus of delivering quality products and fostering genuine connections. An owner or brewery manager should always be thinking [...]
Current Issue

A Key Hire: Transform Your Culture by Adding Human Resources

From creating a culture of ownership to establishing safety protocols and efficient onboarding processes, highlighting the need of how a Human Resources department can be transformative in building a resilient, and people-centric brewery. Investing in [...]
Current Issue

How These Breweries Use Taproom Buildouts to Find New Growth

The decision to expand to a new location can be driven by a mix of growth opportunities, along with brand recognition and market strategies. A multifaceted approach is required — from overcoming production constraints to [...]