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Why Lagunitas Treated Hoppy Refresher as a Brand Problem, Not a Liquid One

Lagunitas has never been particularly interested in following the straightest line through the market. That instinct is showing up again in how the brewery is positioning Hoppy Refresher, its non-alcoholic sparkling water brewed with hops, [...]
Brewer Mag Q&A

What Seiz Says New Brewery Managers Get Wrong & One Trait That Actually Builds Trust at Warwick Farm

This is a part of a continuing series of Q&As with members of the brewing community from across the US. Brewer Magazine will share business and personal insights from Brewmasters, Head Brewers, Brewing Managers, Sales [...]
Top Stories

“You Have to Understand Where You Sit in the Ecosystem,” BA’s Bart Watson Tells CiderCon Crowd

Bart Watson told cidery owners and makers at CiderCon 2026 that the beverage alcohol industry is facing a level of disruption that goes well beyond cyclical downturns, driven by simultaneous shifts in consumer behavior, retail [...]
Cider Business

CiderCon26 Recap: American Cider Association Outlines Priorities Amid Modest Growth & Industry Pressure

Leaders of the American Cider Association opened CiderCon 2026 last week in Providence, Rhode Island by pointing to modest category growth, structural challenges and a renewed focus on organizational discipline as the group looks to [...]
Top Stories

How Integrated POS Systems Help Balance Taproom and Delivery Sales

Online ordering opportunities for consumers with delivery are no longer just side projects for brewpubs. For some operators, they have become a structural part of how revenue flows through the business, especially when foot traffic [...]

Current Issue

The Discipline Behind Distinctive Brand Positioning

The most effective brands aren’t always the cleverest; they can be the ones whose creativity improves consumer understanding while not complicating it. A brewery looking to carve out a distinct place in a crowded market [...]
Last Pint

Pinthouse Shares Why They Are Disciplined in Expansion Approach

When Pinthouse opens its San Antonio location, the Austin-based brewpub won’t just be looking to expand; instead, it will be extending a philosophy that’s defined its success for more than a decade: go deep, not [...]
Current Issue

Keys That Nail Down Financial Planning Strategies

Budgeting may look straightforward on a spreadsheet, but the lived reality varies wildly depending on a multitude of variables, including geography, scale and your brewery’s operational model. Forecasting may be one of the least glamorous [...]
Current Issue

Shaping the Year Ahead: Expert Outlook 2026

Adapting to Consumer Expectations Many are bracing for a year in which customer expectations aren’t just shifting; instead, they have settled into long-term norms around price, flavor, brand experience, and the value of what ends [...]
Cover Story

Measured, but Strategic: Brad West Lays Out Xül Beer’s Growth Plan

When Xül Beer Company co-founder Brad West jokes that the Knoxville brewery is in year 12 of a five-year plan that they never really created, it’s both a laugh line and a telling truth. Since [...]

Why Lagunitas Treated Hoppy Refresher as a Brand Problem, Not a Liquid One

February 14, 2026

Lagunitas has never been particularly interested in following the straightest line through the market. That instinct is showing up again […]

Inside 10 Barrel’s HopBurst Strategy & the Business Case for All Ways Down

January 31, 2026

10 Barrel Brewing has spent the past few years refining how it talks about hops, not just in the glass […]

This Annual Stout Opened Doors to Spirits, Collaborations & More for Central Waters

January 17, 2026

By the time Black Gold reaches the public each October, it has already spent three years quietly shaping Central Waters’ business […]

Brewer Magazine

The Leading Business Resource for The Brewing Industry

Why Lagunitas Treated Hoppy Refresher as a Brand Problem, Not a Liquid One

What Seiz Says New Brewery Managers Get Wrong & One Trait That Actually Builds Trust at Warwick Farm

“You Have to Understand Where You Sit in the Ecosystem,” BA’s Bart Watson Tells CiderCon Crowd

CiderCon26 Recap: American Cider Association Outlines Priorities Amid Modest Growth & Industry Pressure

How Integrated POS Systems Help Balance Taproom and Delivery Sales

On Tap

Falconer Foundation Offering 2 Concise Course Scholarships to Seibel Institute

Dogfish Head & 302 Horseshoe Crab to Host 302 Day

Highland Brewing Has a Thirst For Good

Dust Bowl Announces Sales Department Promotions

Columbia Machine Unveils Ultra-Fast HL9200 BevMax High Level Palletizer

The Issue

Supplier/Jobs Directory

Brewer Mag Podcast

Brew Talk

Cider Business

CiderCon26 Recap: American Cider Association Outlines Priorities Amid Modest Growth & Industry Pressure

What Oborne Says Finnriver Does to Build a Profitable Cidery by Designing Business Around Place

Seminars to Look for at CiderCon 2026

Rethinking Expansion Through Distro: Why These Cideries Keep Sales Close to Home

Practical Ways These Cideries Are Using Their Orchard Stories to Drive Demand

The Discipline Behind Distinctive Brand Positioning

Pinthouse Shares Why They Are Disciplined in Expansion Approach

Keys That Nail Down Financial Planning Strategies

Shaping the Year Ahead: Expert Outlook 2026

Measured, but Strategic: Brad West Lays Out Xül Beer’s Growth Plan

Brew Review

Why Lagunitas Treated Hoppy Refresher as a Brand Problem, Not a Liquid One

Inside 10 Barrel’s HopBurst Strategy & the Business Case for All Ways Down

This Annual Stout Opened Doors to Spirits, Collaborations & More for Central Waters

Supplier Insights

The Issue

New Releases

Podcast

Brewer Mag Q&A

The Issue