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Top Stories

Understand & Serve Your Customers Better With the ‘Platinum Rule’

When it comes to sales in your taproom, applying the Platinum Rule — treating customers the way they want to be treated — is far more effective than the old adage of The Golden Rule. [...]
Cover Story

Brewing a Lifestyle Brand: Andy Langlois & David Manson’s Strategic Approach to Organic Growth for Blackrocks

Being a cornerstone of its community while creating the chance to be a destination that embodies the laid-back lifestyle of Michigan’s Upper Peninsula wasn’t the original plan for Blackrocks Brewery. Andy Langlois and David Manson, [...]
Brewer Mag Q&A

This Move for Triple Crossing Excites Jackson for 2025 Growth

This is a part of a continuing series of Q&As with members of the brewing community from across the US. Brewer Magazine will share business and personal insights from Brewmasters, Head Brewers, Brewing Managers, Sales [...]
Cider Business

How This Small Cidery is Setting a Standard for Hiring & Employee Retention

Watson Wheeler Cider is founded by four equal partners who share responsibilities in nearly every aspect of the business. With just one full-time employee, the company is looking at laying the groundwork for how it [...]
Top Stories

Creating a Welcoming Brewpub Atmosphere

Creating a warm and inviting atmosphere at a brewpub is more than just good hospitality — it’s a crucial component of building a sustainable business. For Twin Oast Brewing, cultivating an environment that welcomes first-time [...]

Cover Story

Brewing a Lifestyle Brand: Andy Langlois & David Manson’s Strategic Approach to Organic Growth for Blackrocks

Being a cornerstone of its community while creating the chance to be a destination that embodies the laid-back lifestyle of Michigan’s Upper Peninsula wasn’t the original plan for Blackrocks Brewery. Andy Langlois and David Manson, [...]
Last Pint

The Four-Pronged Community-Centered Hub That Lorain Brewing is All About

Never shy from a challenge, the Lorain Brewing Company has set sail in the greater Cleveland area. With almost 10 years of experience at the helm as a co-founder of Avon Brewing, located just down [...]
Current Issue

How to Integrate Technology All Over the Brewery

From cutting-edge equipment to grounded approaches, breweries are always looking for cost-effective innovation while balancing the core focus of delivering quality products and fostering genuine connections. An owner or brewery manager should always be thinking [...]
Current Issue

A Key Hire: Transform Your Culture by Adding Human Resources

From creating a culture of ownership to establishing safety protocols and efficient onboarding processes, highlighting the need of how a Human Resources department can be transformative in building a resilient, and people-centric brewery. Investing in [...]
Current Issue

How These Breweries Use Taproom Buildouts to Find New Growth

The decision to expand to a new location can be driven by a mix of growth opportunities, along with brand recognition and market strategies. A multifaceted approach is required — from overcoming production constraints to [...]