Cider Corner: What Pennings Learned from Adding Cans to Portfolio

​Pennings Farm Cidery dipped its toes into the world of canned cider, and its first ​few ​run​s​ have ​been ​small and the product ​was ​quick​ to leave its shelves at the cidery. That proved it was a well-calculated move that could benefit moving more volume, or at least move taproom volume that may not have sold during this pandemic.

“​We set up a second round of canning to take us through the end of the summer and have plans to scale up a bit to get ready for the ​fall apple​-​picking season​ which always brings a higher volume of people to the farm​,” they said recently in an email.

The strategy for the first few canning runs is to keep it small and learn what works and what could be changed.

“We always like to stay local when we can, so we worked with our friends at Doc’s Hard Cider to acquire the cans and lids,” they wrote to Brewer. This gave the team a way to work smaller until it found a supplier while spending some quality time canning with Captured Craft as it brought over its mobile canning machine to work with.

“We have a great relationship with Captured Craft, so when we decided we were ready to start canning and found out they have a mobile canner that they could bring over to the cidery it all just made sense,” they said. “There are prospects to work with Iron Heart Canning, we’ve had a relationship with them for a couple years now so we do have some loyalty to those guys when we size up.”

Penning​ started selling the cans out of ​the cider and ​at ​Pennings Farm Market immediately, and have since been able to self-distribute cans to some local restaurants and beer and cider stores.​

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