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Articles by Jon Sicotte

Top Stories

These 3 Keys Can Lead to Award-Winning Lagers

April 9, 2026 Jon Sicotte

As breweries continue to look to broaden portfolios and reach drinkers who may be wary of hop-forward or high-ABV offerings, […]

Cider Business

How These Cideries Are Turning Drops Into Dollars

April 8, 2026 Jon Sicotte

American cider makers have long debated whether apples from the orchard floor and harvesting off the ground belong in commercial […]

Top Stories

5 Business Strategies Craft Brewery Owners Are Prioritizing

April 6, 2026 Jon Sicotte

As craft breweries look ahead, many are becoming more selective about where they invest time, capital, and attention. While new […]

Brew Review

Ska’s Modern West Coast IPA Strategy to Trust Instinct Over Data

April 4, 2026 Jon Sicotte

Even for a brewery with more than three decades of brand equity behind one of its flagship IPAs, launching another […]

Brewer Mag Q&A

Listening to Drinkers: Voss’ Strategy Behind a Leaner, Profitable Portfolio for Precarious Beer Project

April 3, 2026 Jon Sicotte

This is a part of a continuing series of Q&As with members of the brewing community from across the US. […]

Top Stories

Smart Ideas on How Breweries Handle Customer Feedback Beyond the Comment Card

April 2, 2026 Jon Sicotte

Customer feedback can arrive in many forms such as a glowing online review, a quiet comment at the bar, or […]

Cider Business

How These Cideries Lean on Education to Differentiate Traditional Apples

April 1, 2026 Jon Sicotte

For cideries built around traditional orchard apples, differentiation often starts with a challenge: convincing consumers there’s a meaningful distinction between […]

Brew Review

How Early Planning Shaped Verboten & Gravity’s Collab Fest Beer

March 28, 2026 Jon Sicotte

A collaboration beer built for a single festival pour rarely begins a year in advance. But for Verboten Brewing and […]

Brewer Mag Q&A

Lane Talks Brewing Leadership & Running Renegade’s Next Chapter

March 27, 2026 Jon Sicotte

This is a part of a continuing series of Q&As with members of the brewing community from across the US. […]

On Tap

Upland to Shutter Indianapolis 82nd Street Taproom Location

March 26, 2026 Jon Sicotte

Upland Brewing Company will close its 82nd Street taproom location in Indianapolis on March 29 after deciding not to renew […]

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