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Why Leveraging Your Local CVB Can Boost Visibility & Drive Sales

If you are looking to grow your audience beyond the immediate neighborhood, partnering with a local Convention & Visitors Bureau (CVB) could be a strategic move. Elkhart County provided a recent example to Brewer Mag [...]
Cider Business

Making Strategic Decisions Based on Data

When Highpoint Cider’s Andrew Perez noticed one of his brands needed a refresh, he didn’t rely just on instinct; the company’s co-founder relied on numbers. By examining geographic and sales data, Perez and his team [...]
Top Stories

The Benefits Creature Comforts Has Gained Since Investing in This Technology

Creature Comforts Brewing Co. has built a reputation for precision and intentionality in its beer, and now that extends deep into its lab after a new purchase. Director of Quality Daniel LePage says the brewery’s [...]
Brew Review

The Flagship That Defines Crow Peak; Insights Learned from 11th Hour IPA

When Jeff Drumm founded Crow Peak Brewing Co. in Spearfish, South Dakota in March 2007, the craft beer scene in the state was nearly nonexistent. “When we first visited, my wife asked a bartender what [...]
Brewer Mag Q&A

How You Can Avoid Bias Hiring at Your Brewery

Hiring the right people has always been one of the most critical challenges for breweries, where small teams, shared responsibilities, and a culture rooted in community can make or break success. But for many brewery [...]

Current Issue

BevBoost’s Hop Widget Looks to Redefines Freshness & Experience

When Matt Cutter, founder of Upslope Brewing, jotted the phrase “hop widget” on a whiteboard in 2016, he had no idea it would become the core of a packaging innovation that could shift how consumers [...]
Last Pint

From Naive Beginnings to Refined Vision: Zilker’s Decade of Evolution

For Patrick Clark, the last 10 years have felt both fast and hard-earned. The co-founder of Zilker Brewing Company launched the East Austin brewery with friends in 2015, entering a competitive craft beer scene with [...]
Current Issue

Blending Beers, Boosting Profits: Why Breweries Are Betting on In-House Mixology

Many breweries are increasingly embracing mixology as a way to both expand their customer base and diversify their offerings beyond serving a traditional pint. This trend, often showcased through beer-based cocktails and curated mocktails, enables [...]
Current Issue

Fermentation Fixes: 4 Ways to Quickly Improve Your Beer

A clean and controlled fermentation doesn’t just make better beer for you. Doing it right from the start saves time, protects batch-to-batch consistency, improves shelf stability when needed, and maximizes your brewery’s raw material performance, [...]
Current Issue

Why Packaging Is Becoming a Brewery’s Most Valuable Marketing Tool

Exploring innovative strategies in packaging as a way to deepen brand engagement, meet evolving consumer preferences, and sharpen operational efficiency is a key to helping in creating sales. Recent efforts reflect a shift in how [...]