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Blogs

Strategies on Improving Media Relations

Growing up, I always wanted to be a “newsman.” It started with being obsessed with ‘The CBS Evening News with Dan Rather’ (and Bob Schieffer on the weekends) in the ‘80s and carried into one [...]
Cider Corner

Cider Corner: What Austin Eastciders Tapped into for Brand Refresh

Getting back to your roots was the goal. Austin Eastciders‘ new rebranding was made in response to the need to reconnect with those roots. The Texas-based cidery feels this refresh can help tell the brand’s [...]
Top Stories

The Future of Beer: Crafting Unique Lagers, Seltzers, and Sustainable Brands

Craft breweries across the country are adopting unique strategies to drive growth, innovation, and consumer engagement. While traditional methods still play a critical role, many are increasingly embracing new trends and approaches to keep pace [...]
Brew Review

What to Watch for When Wet-Hopping

This year at the Great American Beer Fest, Windfall Brewing showcased a lineup of vast hopping techniques, including a fresh hop beer. Head Brewer Michael Hoops shared with Brewer recently about the brewery’s Wet Hop [...]
Brewer Mag Q&A

This Renewed Sense is Pushing Denver Beer Co. Forward Says Dickinson

This is a part of a continuing series of Q&As with members of the brewing community from across the US. Brewer Magazine will share business and personal insights from Brewmasters, Head Brewers, Brewing Managers, Sales [...]

Current Issue

42 North’s Marketing-Focused Niches

If the liquid in the can is the same as the next brewery, how do you make your brewery stand out? Creating those marketing differentials matter and John Cimperman understands that. “It’s not about getting [...]
Cover Story

The 4 Pillars That Reuben’s Brews Used to Grow

Sometimes your brewery can start as one thing and morph into another. That can happen because adjustments need to be made because of your business plan, what consumers see you as, or even staff changes. [...]
Current Issue

Crucial Elements for Your Website & Social Media Platforms

Reflecting your brewery’s brand identity effectively and ensuring consistency across all types of platforms is something that is always on the mind of Tom Guzick. With five pub locations that Voodoo Brewing owns and operates, [...]
Current Issue

Use What You Got: Getting Creative in Marketing on a Budget

In May this year, Fulton Beer introduced a new American IPA under the Minnesota brewery’s Hop Kingdom brand family. “It was the first in the series that came out at a lower ABV, lower price [...]
Brew Talk

Finding the Premium Yeast for New England IPAs

In the realm of craft brewing, selecting the right yeast strain is pivotal for achieving desired flavors, aromas, and characteristics in beer. LA03 IPA Ale yeast is one such strain that has gained popularity among [...]