These were the most-read Cider Corner stories on brewermag.com according to metrics compiled by the Brewer Magazine staff.
These Keys Led Scion to Grow in 1st Year
A groundbreaking cider-focused bar in Salt Lake’s flourishing Central 9th neighborhood officially celebrated a major milestone amid community accolades and rave reviews from customers. Scion Cider Bar, which is just one of a handful of dedicated cider bars in the entire country, has overcome a variety of challenges to establish itself as a must-drink destination for locals and visitors in Utah’s largest city.
How Planning Helps Vander Mill Set Up for Future Success
The Vander Mill team is constantly thinking about ideas for new beverages, which is part of its success. But, those gains don’t come without proper planning.
The cidery looks at its seasonal ciders as the minor leagues. That’s a great analogy when it comes to planning for future success. Just like a minor league team, seeing small-batch runs become successful puts more behind its future gains. Forecasting can become more focused.
Should You Be Dialing Back Online Sales?
As more cideries have gotten back to a normal pace of operations and tasting room sales climb again, does that mean adjusting your cidery’s online look?
Find what sells great for you and have it available both online and in the tasting room.
Wild State sells $100,000 in merchandise annually, and co-founder Adam Ruhland points out that he has found that a few great items account for 80% of the sales.
”Fun stuff like socks and custom beanies or bike jerseys are cool, but require more effort to produce and often come at a high price point,” he warned.
Seattle Cider, Two Beers Name Madrid as GM
No stranger to the Seattle-based cidery and brewery, Felix Madrid first joined the ranks of the Pacific Northwest craft beverage companies as a contractor in 2013 shortly after the launch of Seattle’s first cidery since prohibition. Madrid was quickly brought on full time in early 2014 as Seattle Cider carved a path for what was then a new craft beverage category in the PNW. Now, the well-established and award-winning brands are poised for success with a respected staff veteran at the helm and eye toward the future.
A Real Estate Checklist for Growth
When Bryant’s Cider added a tasting room and a small-batch production facility in Richmond, Virginia, founder Jerry Thornton said the needs really focused on a space that offered both retail and production space that did not require massive renovation. That means looking for a certain spot to accommodate many aspects and creating that checklist helped in finding the spot that the cidery now calls its second home.
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