Brew Review - Brewer Magazine

Why Devil’s Canyon Took a Chance on Recycled Water & What Other Breweries Can Learn From It

July 25, 2026 Jon Sicotte

When breweries introduce something unfamiliar, the instinct is often to soften the message, avoid controversy or market around potential objections. […]

Collaboration Starts Before the Beer: Michael Waltrip Brewing’s Marketing Playbook

July 18, 2026 Jon Sicotte

For many breweries, collaboration beers begin with a friendship between brewers or an opportunity to create a unique recipe. At […]

Brew Review

Why Back-to-Back WBC Gold Doesn’t Automatically Drive Sales for Victor 23

June 27, 2026 Jon Sicotte

For many breweries, a World Beer Cup gold medal is viewed as a potential game-changing moment. The thought process is […]

Brew Review

Why Single Hill’s ‘Everyperson’s Beer’ Became a Golden Success

June 20, 2026 Jon Sicotte

The pursuit of award-winning beer may often conjure an image of hop-forward specialties, barrel-aged projects or limited releases. But for […]

When Style Discipline Beats Strategy: Lessons From a World Beer Cup-Winning Stout

June 13, 2026 Jon Sicotte

At a time when many breweries carefully engineer every release for visibility, promotion cycles, and social media traction, the story […]

How Continuous Refinement Turned Counter Weight’s Voided Into a World Beer Cup Standout

June 6, 2026 Jon Sicotte

For many breweries, award-winning beers are often viewed as the culmination of a recipe finally reaching its peak. For Counter […]

A Beer Style Arlington Found Consumer Demand in That Many Ignore

May 30, 2026 Jon Sicotte

Where there are a lot of taps and retail shelves with a lot of hop saturation and high-ABV releases, Arlington […]

In Just One Year, Tragmar Ale Works Finds the Business Value of a True Flagship Brand

May 23, 2026 Jon Sicotte

Just more than a year after opening its doors, Tragmar Ale Works has already found itself attached to a milestone […]

What Discourse Learned From Chasing — And Winning — a World Beer Cup Gold

May 16, 2026 Jon Sicotte

For many small and upstart breweries, competition entries are often built around convenience, which means sending whatever beer is performing […]

Elysian Expands Core Portfolio With Jacktail Hazy IPA, Looks to Build Consumer Demand in Flavor-Driven IPA Innovation

May 1, 2026 Jon Sicotte

As Hazy IPAs continue to hold strong appeal with craft beer drinkers seeking expressive hop character and approachable drinkability, Elysian […]