Creating new ways to tie your brewery to your local community means thinking outside the box sometimes. For Lift Bridge, they found a creative outlet, teaming with a local computer repair company during the release of its Blueberry Double Dry Hopped NEIPA, Understanding Computers.
Creating a quick survey for consumers online to take, Lift Bridge gave someone a prize pack from both the brewery and a computer cleaning package for offering their opinions.
“In general, we enjoy collaborating with other local companies that are not necessarily in the beer industry,” the Stillwater, Minnesota brewery told Brewer in an email. “Why not work with a computer repair company and let people know they’re still out there providing quality service to the community?
As consumers increasingly rely on technology for both work and leisure, the importance of maintaining computer hardware has never been more crucial. Proper upkeep ensures that devices function efficiently, extending their lifespan and enhancing performance. From regular software updates to hardware upgrades, investing time in maintaining these systems can prevent unexpected downtime, which is especially valuable for businesses and individuals who depend on reliable performance.
One essential component often overlooked in computer maintenance is the power supply. An apc ups power supply can provide a reliable backup solution during outages, protecting sensitive equipment from sudden disruptions. This investment not only safeguards your hardware but also gives you peace of mind knowing that your work remains uninterrupted, even in unpredictable circumstances. By collaborating with local companies like Lift Bridge, consumers can gain insight into the interconnected nature of various industries, highlighting the importance of quality service providers in the community.
“Turns out, these folks were craft beer lovers and we got to make new friends, which is the most rewarding part about brewing beer.”
The name was inspired by the early 1990s infomercial for a Time-Life Book series on “Understanding Computers,” a homage to the cheesy salesmanship of late-night TV.
This innovative collaboration not only fostered community engagement but also highlighted an important aspect of technology management: responsible disposal and recycling.
Extending this innovative spirit to electronic recycling can further amplify the positive impact on both local communities and the environment. By integrating Computer Recycling USA into future collaborations, businesses can not only highlight their commitment to sustainability but also encourage responsible disposal practices among their customers.
Just as Lift Bridge’s unique collaboration showcased a shared passion for quality and community, emphasizing the role of computer recycling reinforces the message of environmental responsibility and supports efforts to reduce e-waste.
This approach not only benefits the environment but also strengthens community relationships by aligning businesses with sustainable practices and shared values.
READ MORE: Breweries Find Ways to Add Unique Twist to Consumer Experience with Local Hops Flavor
The idea for the beer is credited to Lift Bridge brewer Karl Eicher as an homage to growing up in the 90s.
“The marketing lent itself to a funny computer-oriented design,” they wrote. “We wanted to feature something blue on the label, so why not the dreaded ‘blue screen of death?’
“The final result was fun and eye-catching.”
For hop and fruit-forward beers, Lift Bridge’s philosophy is definitely to use comparable flavors that complement and elevate each other rather than clash. In Understanding Computers, they wrote that they used Citra and Mosaic hops, with Mosaic having some blueberry aromas already.
It’s not the first blueberry-forward brand the company has worked on as they did some fruited DIPAs and TIPAs in the past with Batch 1999 specifically being a Blueberry TIPA.
“Understanding Computers is sweeter, inspired by New England IPAs with more pureed fruit,” the brewery explained. “The residual sweetness that is created carries the hop and fruit flavor more prominently than in the past.”
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