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Articles by Jon Sicotte

Top Stories

Smart Ideas on How Breweries Handle Customer Feedback Beyond the Comment Card

April 2, 2026 Jon Sicotte

Customer feedback can arrive in many forms such as a glowing online review, a quiet comment at the bar, or […]

Cider Business

How These Cideries Lean on Education to Differentiate Traditional Apples

April 1, 2026 Jon Sicotte

For cideries built around traditional orchard apples, differentiation often starts with a challenge: convincing consumers there’s a meaningful distinction between […]

Podcast

BREWER Podcast: MASH Network

March 31, 2026 Jon Sicotte

Go behind the scenes with Brewer as we explain why we created MASH — a smarter, more efficient way for […]

Brew Review

How Early Planning Shaped Verboten & Gravity’s Collab Fest Beer

March 28, 2026 Jon Sicotte

A collaboration beer built for a single festival pour rarely begins a year in advance. But for Verboten Brewing and […]

Brewer Mag Q&A

Lane Talks Brewing Leadership & Running Renegade’s Next Chapter

March 27, 2026 Jon Sicotte

This is a part of a continuing series of Q&As with members of the brewing community from across the US. […]

On Tap

Upland to Shutter Indianapolis 82nd Street Taproom Location

March 26, 2026 Jon Sicotte

Upland Brewing Company will close its 82nd Street taproom location in Indianapolis on March 29 after deciding not to renew […]

Top Stories

Brewers​ Have Turned​ to Being Advocates ​in Fight to Restore THC Beverage Rules in Ohio

March 26, 2026 Jon Sicotte

A line-item veto by ​Ohio governor Mike DeWine is pushing ​the state’s beverage producers into unfamiliar territory ​which has turn​ed brewer​y owners into […]

Cider Business

Culture Over Credentials: What Cideries Could Be Missing in Hiring

March 25, 2026 Jon Sicotte

Hiring today is less about filling a role and more about identifying who will actually stay, contribute and fit within […]

Podcast

Cider Business Podcast with Snow Capped Cider

March 24, 2026 Jon Sicotte

What does it actually take to build a vertically integrated cidery (from orchard to glass) in today’s market? Executive Editor […]

Top Stories

Stop Leaving Money on the Table: Online Merch Strategies for Smaller Breweries

March 23, 2026 Jon Sicotte

For many breweries, merchandise once functioned as little more than a souvenir wall — a way for visitors to take […]

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