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Articles by Jon Sicotte

Top Stories

Why Brewery Owners Should Stop Waiting for Craft Beer’s “Comeback”

September 14, 2026 Jon Sicotte
For years, especially at the genesis of BREWER more than a decade ago, the craft beer industry measured success by […]
Top Stories

Triple Crossing’s Barrel-Aging Decision Offers a Lesson in Brewery Strategy

September 12, 2026 Jon Sicotte
Triple Crossing Brewing did not shut down its barrel-aging program because the beer got worse. If anything, the Richmond, Virginia, […]
New Releases

Shock Top, Auntie Anne’s Return with Shock Top Twisted Pretzel Wheat and & Limited-Edition TWIST Vest

September 11, 2026 Shock Top
Shock Top, the shockingly refreshing craft beer brand by Tilray Brands, Inc. (NASDAQ: TLRY; TSX: TLRY), known for its bold […]
Top Stories

Brewery Branding Strategy: How to Build a Beer Brand That Stands Out

September 11, 2026 Jon Sicotte
A strong brewery brand doesn’t necessarily need the cleverest name, most elaborate artwork or biggest personality. It needs to make […]
Podcast

BREWER Podcast with Guggman Haus

September 10, 2026 Jon Sicotte
How do you grow from a tiny house brewery into a full “third place” destination with food, coffee, a beer […]
Cider Business

A New Hire Shouldn’t Have to Guess What Success Looks Like

September 9, 2026 Jon Sicotte
A cidery can make a good hire and still lose that person within the first few months. The problem is […]
New Releases

Cellarest Debuts Bimble Coffee Blonde Lager Collaboration

September 9, 2026 Cellarest Beer Project
Cellarest Beer Project just released Bimble, blonde-hued lager made with Riverbend Malt House’s most recent pallet coffee blend by Coffee […]
Top Stories

For Guggman Haus, Distribution Is a Growth Tool … Not the Growth Strategy

September 8, 2026 Jon Sicotte
​Distribution ​may be presented as the next logical step in ​a brewery’s growth​. The thought process used to be: Make […]
On Tap

MadTree Guests Contribute $20,000 to Fuel a Greener Future in Cincinnati

September 7, 2026 MadTree Brewing
This year, more than 15,000 MadTree guests have contributed $20,000 to MadTree’s charitable Tree Fund while making transactions at the […]
Top Stories

The Case for Keeping Your Brewpub Menu Small, Consistent & Strategic

September 7, 2026 Jon Sicotte
A brewpub’s menu can be one of its strongest points of differentiation. It can also become one of the easiest […]

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