The Reason Carr and Adirondack is Working on New Product Mix

This is a part of a continuing series of Q&As with members of the brewing community from across the US.
Brewer Magazine will share business and personal insights from Brewmasters, Head Brewers, Brewing Managers, Sales Directors, QCQA Managers and others each weekend to help you get to know each other better in the industry and learn more to better develop your own brand.

John Carr, founder, Adirondack Brewery — Lake George, New York

BREWER: What do you feel have been new challenges in your position that have helped push you and make you better at your job?
CARR: Trying to keep up with consumer preferences, consumers are not only drinking  products like seltzers RTDs and ciders. They are also changing their package sizes and alcohol levels. I’m shocked to see the growth in high gravity 19.2s and places like convenience stores. We haven’t braced changes and are working on coming up with a great product mix.

BREWER: Why did you enter the craft beer industry and what makes you love being a part of it and staying in it?
CARR: To make it in this business you have to have broad mix of skills which makes working with all the different people in the industry. A lot of fun. I’ve never known a dumb or lazy brewer!

BREWER: What are some recent trends in brewing that you’ve tried or are excited about trying?
CARR: I think some of the IPA drinkers are starting to discover some other styles, especially some of the dark beers that are out there.

BREWER: ​What was your business’s greatest accomplishment during the past year, and what are your goals for your brewery this year?
CARR: This year our staff won several awards for all the community service work that we do. It’s nice to be recognized even though a lot of it is done quietly on the side.

BREWER: ​What are some changes in the industry that you’ve observed in the past few years, and how has your business adapted to stay competitive?
CARR: Managing the shifting pricing, between the volatility of can pricing and inflation In general. It’s been tough. We’ve been able to offset a lot of it for more competitive purchasing and efficiencies.

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