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Top Stories

Top Stories

Mother Road’s Strategic Hires for a Post-COVID-19 Market

June 4, 2020 Callie Miller
In May, Mother Road Brewing Company announced it had appointed a new Director of Brewing Operations in order to lead […]
Top Stories

The Value of a Membership Program to You & Consumers

June 4, 2020 Jon Sicotte
​They are called many things. Mug Clubs, Memberships, Regulars … you name it (and you should, branding is important!) … […]
Cider Business

Cider Corner: Is it Time to Look at Expansions?

June 3, 2020 Jon Sicotte
There are three things on the mind of Jon Moore and the Broad Street Cider team right now. “[It’s] cost, […]
Top Stories

Do Quality Checks & Education Connect with Consumers?

June 2, 2020 Jon Sicotte
Bret Kollmann Baker​ believes that ​​transparency ​in a brewery’s quality practices ​won​’​t necessarily ​attract customers, but it will help retain […]
Top Stories

Why Adjusting Off-Prem Sales Strategies Have Helped Short’s

June 1, 2020 Jon Sicotte
It’s been a much different world for beer sales since March when much of the US began lockdown procedures with […]
Top Stories

Altering Sales Strategies for New Releases

May 28, 2020 Callie Miller
For spouses Jenn and Dan Peterson and their brewery, Ferment Brewing Company out of Hood River, Oregon, one part of […]
Top Stories

Tips on Solid Marketing Strategies vs. Gimmicks

May 28, 2020 Jon Sicotte
Be it a beer name or a promotional rollout, making sure that your brand is showcased in a positive light […]
Test Kitchen

Test Kitchen: Reflections on a Reopening

May 27, 2020 Tyler Montgomery
Last Friday, May 22 was our first day reopening the Test Kitchen taproom. We only have three table tops available […]
Cider Business

Cider Corner: ​Adapting ​to New Sales Strategies

May 27, 2020 Jon Sicotte
In early March, Ben Wenk started to think about new shipping options. The owner of Ploughman Cider relied heavily — […]
Top Stories

Cover Story Notebook: Hi-Wire’s Rebranding Effort

May 26, 2020 Jon Sicotte
Be on the lookout for the May/June 2020 print edition of Brewer Magazine, now heading to your mailbox. In the […]

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