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Articles by Jon Sicotte

Top Stories

Would a pH Scale Help Consumers Understand Sours?

November 22, 2022 Jon Sicotte

Conveying the level of sourness in a beer can be important in meeting a guest’s expectations, but a misnomer like […]

Top Stories

City Built Made Pandemic Changes & Boosted Business Today

November 21, 2022 Jon Sicotte

Now in its fifth year since opening, Grand Rapids-based City Built Brewing looks different than it did before the pandemic. […]

Brew Review

Why Mixed Variety Packs Work for This Brewery

November 19, 2022 Jon Sicotte

Bauhaus Brew Labs‘ co-founder and president Matt Schwandt said the Minneapolis brewery spent a decent amount of time trying to […]

Brewer Mag Q&A

The Way Finback Evolved to Grow

November 18, 2022 Jon Sicotte

This is a part of a continuing series of Q&As with members of the brewing community from across the US.Brewer […]

Top Stories

Who to Have in the Room to Help in Creative Plans

November 17, 2022 Jon Sicotte

From marketing plans and creative displays to names and label designs, coming up with a slew of “killer” ideas can […]

Cider Business

Cider Corner: How Planning Helps Vander Mill Set Up for Future Success

November 16, 2022 Jon Sicotte

​The ​Vander Mill team is constantly thinking​ about ideas for new beverages​, which is part of its success.​ But, those […]

Taproom Resource

Little Tips to Improve Your Consumers Outside Experience

November 15, 2022 Jon Sicotte

Moving from your brewery’s indoor taproom to an outside area can make a consumer’s experience shift in ways you may […]

Top Stories

The Path Seventh Son Took to Secure NILs with Ohio State Athletes

November 14, 2022 Jon Sicotte

​Beer and sports have gone hand-in-hand since the start and seeing a favorite player hawking a macro beer is nothing […]

Brew Review

Three Colors, One Brand: The Labeling Logistics of True North Ale’s New IPA

November 12, 2022 Jon Sicotte

​Although ‘​A Comet Over Denali​’ may be a delicious West Coast IPA from True North Ale, it’s the thought process […]

Brewer Mag Q&A

What Fargher Focuses On for Growth to Brand for Shades

November 11, 2022 Jon Sicotte

This is a part of a continuing series of Q&As with members of the brewing community from across the US.Brewer […]

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