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Articles by Jon Sicotte

Top Stories

Why New Markets Don’t Have to be a Part of Growth Strategy

December 1, 2016 Jon Sicotte

Erie Brewing is looking at growth strategy through expansion a little different than at first glance. Using that term usually […]

Top Stories

Senior Leadership Team Roles Push Sierra Nevada Forward

November 30, 2016 Jon Sicotte

The announcement of Joe Whitney becoming Sierra Nevada’s first Chief Commercial Officer is the start of a whole new way […]

Top Stories

Why Relationships in Contract Brewing Can Benefit Both Partners

November 28, 2016 Jon Sicotte

Just like a good employee, finding the right fit for contract brewing can be a challenge for breweries. Small to […]

Top Stories

How a Brewery’s Story Can Further Market Penetration

November 23, 2016 Jon Sicotte

The proliferation of craft beer is rampant, yet room for growth still exists. That means a crucial key to the […]

Top Stories

Exploring Alternate Ways to Use Spent Grain

November 22, 2016 Jon Sicotte

With his brewery now hitting 75,000 barrels per year, Mark Ruedrich was glad he had planned for the future of […]

Top Stories

Tips for Introducing Culture to New Employees

November 21, 2016 Jon Sicotte

Communicating as an owner what you want your brewery’s culture to be in the public eye can be a challenge, […]

Top Stories

Why Loyalty is a Two-Way Street

November 18, 2016 Jon Sicotte

With more than 4,000 breweries in United States, loyalty can become the number one criteria for advancement for many breweries. […]

Top Stories

How to Save Money and Increase Quality

November 17, 2016 Jon Sicotte

As craft brewing has grown, so has the technology to further quality control and efficiency. Smaller breweries also like to […]

Top Stories

How Marketing Campaigns Can Make a Connection With Consumers

November 16, 2016 Jon Sicotte

Making connections with consumers is vital in promoting brand awareness. Breweries across the country look to tap into regionality in […]

Top Stories

Can Hop Extracts Save Money as a Dry Hopping Option?

November 15, 2016 Jon Sicotte

Finding ways to increase volume during dry hopping for maximum aroma profiles just doesn’t add up to most brewers. Although […]

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