Articles by Jon Sicotte

Over the past 18 months, Cape May Brewing Company engaged in an extensive brand redesign effort, contracting with Austin-based Canales & […]

Having a tap takeover or other kind of beer event can be fun, it can get your brewery’s name out […]

Crowded craft beer shelves don’t just show a sea of color, it always shows a swath of prices. Determining a […]

While acknowledging that Florida is behind the more established craft beer markets, it hasn’t stopped Leigh Harting from making sure […]

Everyone that has opened a craft brewery has their own story. Fine tuning it and relating it is a major […]

Sometimes, changing or making a small shift to the identity of a brewery’s product may help shape a consumer’s image […]

Baseball has its “unwritten rules” book. So does the craft beer industry. Using the cloak of anonymity, a few people […]