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Articles by Jon Sicotte

Top Stories

Do Quality Checks & Education Connect with Consumers?

June 2, 2020 Jon Sicotte
Bret Kollmann Baker​ believes that ​​transparency ​in a brewery’s quality practices ​won​’​t necessarily ​attract customers, but it will help retain […]
Top Stories

Why Adjusting Off-Prem Sales Strategies Have Helped Short’s

June 1, 2020 Jon Sicotte
It’s been a much different world for beer sales since March when much of the US began lockdown procedures with […]
Top Stories

Tips on Solid Marketing Strategies vs. Gimmicks

May 28, 2020 Jon Sicotte
Be it a beer name or a promotional rollout, making sure that your brand is showcased in a positive light […]
Cider Business

Cider Corner: ​Adapting ​to New Sales Strategies

May 27, 2020 Jon Sicotte
In early March, Ben Wenk started to think about new shipping options. The owner of Ploughman Cider relied heavily — […]
Top Stories

Cover Story Notebook: Hi-Wire’s Rebranding Effort

May 26, 2020 Jon Sicotte
Be on the lookout for the May/June 2020 print edition of Brewer Magazine, now heading to your mailbox. In the […]
Brewer Mag Q&A

Brewer Magazine Q&A: Erin Grey Kemplin, Ecliptic Brewing

May 23, 2020 Jon Sicotte
This is a part of a continuing series of Q&As with members of the brewing community from across the U.S. […]
Top Stories

Fundamentals Notebook:​ ​Keys to Safety in the Brewhouse

May 22, 2020 Jon Sicotte
In the upcoming May/June issue of Brewer we explore what some breweries do in creating SOPs. Of course, the pandemic […]
Top Stories

How Breweries Have Made ​Adjustments Online to Connect, Sell

May 21, 2020 Jon Sicotte
It’s been a fast change as to where sales come from for each brewery has drastically altered over the past […]
Top Stories

Getting Behind Delivery in Home Market

May 19, 2020 Jon Sicotte
Why have a consumer come to you if you can now go to them? It’s become a new strategy for […]
Top Stories

Altering Marketing Strategies in Pandemic

May 18, 2020 Jon Sicotte
Leap Day seemed to be the day that Earnest Brew Works was turning the tide in new releases. The Toledo, […]

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