It is important for employees at a cidery to understand not just the basics of cider, but the details, history and culture of cider and all alcoholic beverages. For 2 Towns Ciderhouse, that means putting in the effort on the managerial side to give employees the most success by furthering education. Not just in the culture and history of the brand — but a deeper knowledge of the products.
“A sales team member needs to be able to explain to a wine bar why a McIntosh single varietal cider would be a good choice for the account, then go down the street and explain why a Kingston black bittersweet cider would be a good choice for a craft beer bar,” said Content Marketing Manager, Madison Shirley. “At the same time, it is important for our teams to know the historical context of cider and how we got from the past to where we are now.”
We don’t live in a vacuum, Shirley pointed out, and the cider world is intricately related to agriculture, our current food systems, and all other craft beverages — from wine to beer to seltzer.
“We are all playing in the same space and it is important that we understand our peers and their history as well,” she said.
So 2 Towns makes sure to promote further education with these three steps. All employees are included, reaching into sales, accounting, HR, senior management, service and production.
Photo courtesy 2 Towns Ciderhouse
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