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Articles by Jon Sicotte

Cider Business

Cider Corner: ​Adapting ​to New Sales Strategies

May 27, 2020 Jon Sicotte

In early March, Ben Wenk started to think about new shipping options. The owner of Ploughman Cider relied heavily — […]

Top Stories

Cover Story Notebook: Hi-Wire’s Rebranding Effort

May 26, 2020 Jon Sicotte

Be on the lookout for the May/June 2020 print edition of Brewer Magazine, now heading to your mailbox. In the […]

Brewer Mag Q&A

Brewer Magazine Q&A: Erin Grey Kemplin, Ecliptic Brewing

May 23, 2020 Jon Sicotte

This is a part of a continuing series of Q&As with members of the brewing community from across the U.S. […]

Top Stories

Fundamentals Notebook:​ ​Keys to Safety in the Brewhouse

May 22, 2020 Jon Sicotte

In the upcoming May/June issue of Brewer we explore what some breweries do in creating SOPs. Of course, the pandemic […]

Top Stories

How Breweries Have Made ​Adjustments Online to Connect, Sell

May 21, 2020 Jon Sicotte

It’s been a fast change as to where sales come from for each brewery has drastically altered over the past […]

Top Stories

Getting Behind Delivery in Home Market

May 19, 2020 Jon Sicotte

Why have a consumer come to you if you can now go to them? It’s become a new strategy for […]

Top Stories

Altering Marketing Strategies in Pandemic

May 18, 2020 Jon Sicotte

Leap Day seemed to be the day that Earnest Brew Works was turning the tide in new releases. The Toledo, […]

Brewer Mag Q&A

Brewer Magazine Q&A: Christian Ettinger, Hopworks Urban Brewery

May 16, 2020 Jon Sicotte

This is a part of a continuing series of Q&As with members of the brewing community from across the U.S. […]

Top Stories

Knowing the Costs of a Beer Fest

May 15, 2020 Jon Sicotte

​Paying your staff to be out at a beer festival is one cost to consider, but giveaway items and other […]

Top Stories

Fundamentals Notebook: Additional Insights in Upcoming Hires

May 14, 2020 Jon Sicotte

In the upcoming May/June issue of Brewer, we explore what some breweries are doing as the staff looks to grow […]

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