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Articles by Jon Sicotte

Top Stories

Why This Inventive Idea Makes the Oregon Beer Awards More Educational for Entrants

August 27, 2020 Jon Sicotte

Entering a professional beer competition isn’t always just about winning medals and being named best in the category. For many […]

Cider Business

Cider Corner: Are Your Quality Practices ‘TMI’ for Consumers?

August 26, 2020 Jon Sicotte

​It can still ​be ​the ​’​Wild West​’​ with consumers ​that ​are still new to cider and the different styles that […]

Top Stories

​Is a Fresh Hop Beer Worth the Effort? Inside Two Beers’ New Logistics to Get it Done

August 25, 2020 Jon Sicotte

​Harvest season for hops is upon us and breweries have had to scramble to not just get the hops from […]

Top Stories

Number Crunch: What Stats Your Reps Need to Focus In on for Best Repeat Sales

August 24, 2020 Jon Sicotte

Just like baseball, the numbers don’t lie in determining success. There are many vital stats —​ like ​kick dates​, ​rate […]

Brewer Mag Q&A

Brewer Magazine Q&A: The 3 Things Boomtown Brewery Did to Evolve Its Business Model

August 22, 2020 Jon Sicotte

This is a part of a continuing series of Q&As with members of the brewing community from across the U.S. […]

Top Stories

4 Ways Atlanta Brewing Worked to Find A New Online Audience

August 21, 2020 Jon Sicotte

​Atlanta Brewing recently was crowned by the Craft Beer Marketing Awards in the category: ​Best Use of Social Media/Cause Related, […]

Top Stories

Why Packaging & Distribution Are More Important Than Ever

August 20, 2020 Jon Sicotte

Woods Boss Brewing did not have the intention of getting into distribution this early in the ​brewery’s ​business plan. Yet […]

Cider Business

Cider Corner: Why You Can Say ‘No’ to Online Ordering

August 19, 2020 Jon Sicotte

Although there is a “Shop Online” button on Poochie’s Hooch Urban Cidery’s website, consumers won’t find ways to get the […]

Top Stories

No In-Store Tastings? New Ways To Boost Sales For On- & Off-Premise

August 18, 2020 Jon Sicotte

During the first part of the pandemic, stores were limiting in-person contact so a brewery’s distributor rep was crucial since […]

Top Stories

Are You Treating Your Barrels The Best? Tips on Storage & Care

August 17, 2020 Jon Sicotte

In an ongoing series, Brewer will take a small note from interviews of some of the Fundamental stories it has […]

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