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Articles by Jon Sicotte

Top Stories

Getting Behind Delivery in Home Market

May 19, 2020 Jon Sicotte

Why have a consumer come to you if you can now go to them? It’s become a new strategy for […]

Top Stories

Altering Marketing Strategies in Pandemic

May 18, 2020 Jon Sicotte

Leap Day seemed to be the day that Earnest Brew Works was turning the tide in new releases. The Toledo, […]

Brewer Mag Q&A

Brewer Magazine Q&A: Christian Ettinger, Hopworks Urban Brewery

May 16, 2020 Jon Sicotte

This is a part of a continuing series of Q&As with members of the brewing community from across the U.S. […]

Top Stories

Knowing the Costs of a Beer Fest

May 15, 2020 Jon Sicotte

​Paying your staff to be out at a beer festival is one cost to consider, but giveaway items and other […]

Top Stories

Fundamentals Notebook: Additional Insights in Upcoming Hires

May 14, 2020 Jon Sicotte

In the upcoming May/June issue of Brewer, we explore what some breweries are doing as the staff looks to grow […]

Brew Review

Brew Review: Old World Styles Still Work — Seedstock Brewery

May 13, 2020 Jon Sicotte

Polotmavys, Broyhans, Fredersdorfer, and Horners. Denver’s Seedstock Brewery isn’t afraid to go old-school in its portfolio. “We aren’t complicated people, […]

Top Stories

How Rohrbachs is Adapting to an Online Sales Model

May 12, 2020 Jon Sicotte

Some states are now allowing breweries to ship within state lines and that is opening up new opportunities for some […]

Top Stories

Cover Story Notebook: What’s in a Name?

May 11, 2020 Jon Sicotte

It can take a while to come up with a name for your brewery. From there, a name can bring […]

Top Stories

Hyping Your Next Beer Fest Appearance

May 8, 2020 Jon Sicotte

With a lot of beer festivals either postponed or canceled this year, looking ahead to those that your brewery will […]

Top Stories

Shopping Spree: Interesting Additions to your Swag Shop

May 7, 2020 Jon Sicotte

Selling more than a branded T-shirt or glassware can offer consumers more variety and allow a brewery like Ecliptic Brewing […]

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