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Articles by Jon Sicotte

Top Stories

The Value of a Membership Program to You & Consumers

June 4, 2020 Jon Sicotte

​They are called many things. Mug Clubs, Memberships, Regulars … you name it (and you should, branding is important!) … […]

Cider Business

Cider Corner: Is it Time to Look at Expansions?

June 3, 2020 Jon Sicotte

There are three things on the mind of Jon Moore and the Broad Street Cider team right now. “[It’s] cost, […]

Top Stories

Do Quality Checks & Education Connect with Consumers?

June 2, 2020 Jon Sicotte

Bret Kollmann Baker​ believes that ​​transparency ​in a brewery’s quality practices ​won​’​t necessarily ​attract customers, but it will help retain […]

Top Stories

Why Adjusting Off-Prem Sales Strategies Have Helped Short’s

June 1, 2020 Jon Sicotte

It’s been a much different world for beer sales since March when much of the US began lockdown procedures with […]

Top Stories

Tips on Solid Marketing Strategies vs. Gimmicks

May 28, 2020 Jon Sicotte

Be it a beer name or a promotional rollout, making sure that your brand is showcased in a positive light […]

Cider Business

Cider Corner: ​Adapting ​to New Sales Strategies

May 27, 2020 Jon Sicotte

In early March, Ben Wenk started to think about new shipping options. The owner of Ploughman Cider relied heavily — […]

Top Stories

Cover Story Notebook: Hi-Wire’s Rebranding Effort

May 26, 2020 Jon Sicotte

Be on the lookout for the May/June 2020 print edition of Brewer Magazine, now heading to your mailbox. In the […]

Brewer Mag Q&A

Brewer Magazine Q&A: Erin Grey Kemplin, Ecliptic Brewing

May 23, 2020 Jon Sicotte

This is a part of a continuing series of Q&As with members of the brewing community from across the U.S. […]

Top Stories

Fundamentals Notebook:​ ​Keys to Safety in the Brewhouse

May 22, 2020 Jon Sicotte

In the upcoming May/June issue of Brewer we explore what some breweries do in creating SOPs. Of course, the pandemic […]

Top Stories

How Breweries Have Made ​Adjustments Online to Connect, Sell

May 21, 2020 Jon Sicotte

It’s been a fast change as to where sales come from for each brewery has drastically altered over the past […]

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