As digital natives emerge to become the primary consumers globally, brand managers in the alcohol and spirits industry are rethinking their brand and packaging strategies. The craft beer industry, in particular, is leading the way with innovative branding and packaging that resonates with a visually-tuned and authenticity-seeking audience.
Craft beer brands have become increasingly adept at creating engaging and memorable brand experiences. Take, for instance, the approach taken by EO Space, a design studio specializing in brand and packaging design for food and beverage companies. Their motto, “Dare to be different, and understand you’re dealing with the most visually-tuned consumer ever,” is a guiding principle for many craft beer brands today. They emphasize that today’s consumers crave authenticity and see packaging design as prime real estate for storytelling and creating memorable moments that they’ll share with friends.
Shooter’s Vodka, though not a craft beer, exemplifies this trend. Targeting the college lifestyle, their shots-only vodka brand was designed to engage shoppers directly from the shelf, speaking to a generation desiring a drink that parties with them. The brand and packaging system, spotlighted in the global branding publication The Brand Identity, was crafted to capture the spirit of good times and camaraderie.
In the craft beer industry, you see similar strategies at play. Brand managers are becoming smarter about their brand and label experiences, understanding that good design doesn’t have to be complex. The key is creating a strong visual impression that aligns with consumer needs. EO Space has worked with several craft beer brands to achieve this balance, ensuring the packaging is both visually appealing and communicates the right message.
Craft beer brands are also leveraging creative campaigns and merchandise designs to extend their brand message beyond the shelf. These efforts help create a more immersive brand experience, fostering a deeper connection with consumers. For example, EO Space’s work with Shooter’s Vodka included a series of creative campaigns and merchandise designs to bring the brand’s message to life. The result was a standout design that positioned the brand as a gateway to good times, a principle that craft beer brands are increasingly adopting.
Does your craft beer brand need a revamp? Are you concerned with how your brand is speaking to today’s new consumers? Or do you simply want feedback on how your packaging design could be improved for retail readiness? Contact EO Space at [email protected].
EO Space is a people-friendly design studio based in Northwest Arkansas (NWA), supporting ideas, technologies, and organizations that change the way people think, live, and come together. Focused on bringing sensitivity to modern design and production, EO Space has been trusted by some truly impactful partners.
Their goal is to capture the spirit of the lifestyle and experiences associated with craft beer through thoughtful, engaging designs. By emphasizing the importance of authenticity and visual storytelling, EO Space helps craft beer brands stand out in a crowded market, ensuring their products not only catch the eye but also resonate with the hearts and minds of consumers.
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