Known as a mainstay with a solid reputation in Houston for many years, Saint Arnold Brewing still wants to tell its story in other markets away from the home base in East Texas.
Matt Ludlow, the Sales Director for Saint Arnold says he tries to localize and connect with the consumers through support of the accounts with sales reps scattered through the region and help build brand loyalty to each community.
“Even away from our home market we participate in a lot of community events that gives us the feel of a local product,” he said. “We also have nationally recognized beers that we focus on quality that sets us apart.”
To keep the sales team on a steady course, it means constant communication.
Ludlow said they have weekly phone conferences on Monday and then one-on-one calls with all employees and their managers.
A chance to reconnect with the main hub at least quarterly for a sales meeting is also a key.
Other points that he and other managers shared were:
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