Here were the most read Cider Business stories on BrewerMag.com & CiderBusiness.com this past year according to metrics compiled by the staff.
How a GMO Apple Sparked a Growth Story for Endless Orchard
When your raw material itself becomes your differentiation. Endless Orchard’s use of the Arctic® Apples — a genetically engineered, non-browning apple — didn’t just solve a supply chain problem. It built a narrative, created a clear point of uniqueness, and turned into rapid account growth: from about 110 to nearly 700 in under two years.
How Sarnoff-Wood Looks to Build Value Without Compromise for 2 Towns Ciderhouse
You don’t need to cut corners to stay competitive — 2 Towns proves you can grow value and integrity. When inflation strapped costs and consumer wallets tightened, 2 Towns didn’t raise prices — they doubled down on higher margin brands and lower tax categories. The result: a model where premium quality (fresh-pressed juice, no concentrates) and distribution reach coexist without sacrificing brand promise.
Making Strategic Decisions Based on Data
Decisions based on hunch are fun — decisions based on data scale. When Highpoint Cider’s team noticed soft spots in their lineup, they didn’t gut the catalog, they dove into sales and geographic data. The result? Clusterhuck, a 5% ABV huckleberry cider, launched as a data-driven bet and now accounts for nearly 30% of total production. If you’re casting about for your next “bet,” your best guide is what your customers are already telling you — in numbers.
Why Investing in People and Process Are the Keys for Electric City Ciderworks
Your product can only be as good as the people you let own it. At Electric City Ciderworks, Tom Borthwick emphasizes that investing in team autonomy and letting people see why their work matters — along with giving them room to grow — is just as important as sourcing quality fruit or refining process. When the staff feels ownership, quality and consistency follow.
How Orchard-Based Cideries Strengthen Ecosystems with Collaboration
Collaboration isn’t charity—it’s strategic orchard insurance. Cideries like Finnriver are partnering with local farmers, beekeepers and conservation groups not just because it feels good, but because it strengthens their supply chain and improves product quality. For example: hedgerows planted between orchard blocks provide wind protection, disease barriers and natural pollination while creating revenue for a partner herb-harvesting business.
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