This is a part of a continuing series of Q&As with members of the brewing community from across the US. Brewer Magazine will share business and personal insights from Brewmasters, Head Brewers, Brewing Managers, Sales Directors, QCQA Managers and others each weekend to help you get to know each other better in the industry and learn more to better develop your own brand.
Erin Jordan, Head Brewer, Resident Culture Brewing — Charlotte
BREWER: How does a typical day in your role look, and how do you balance operational demands with fostering a positive team environment?
JORDAN: As the Head Brewer for Resident Culture, my day starts early with brewing batches, quality control checks, and overseeing production schedules. I’m heavily involved in planning new recipes and managing inventory to ensure we stay innovative while meeting demand. Balancing operational demands with team morale is a priority — I make time for one-on-one conversations with staff, foster collaboration through team tastings and brainstorms, and create an environment where everyone feels heard and valued. Building a strong culture is as important as brewing great beer.
BREWER: Are there any recent accomplishments for the brewery you want to tout and how is it going to improve your business going forward?
JORDAN: We’re incredibly proud of our recently released NARC non-alcoholic beer, which won gold at the Great American Beer Festival. This award is a huge honor and validates our commitment to crafting exceptional beers for everyone, regardless of whether they choose to drink alcohol. NARC has opened up a new market for us, allowing us to cater to a broader audience while maintaining the same quality and creativity that defines Resident Culture. This accomplishment not only enhances our reputation but also sets the stage for further innovation in this growing category.
BREWER: What have you found to be the most effective way to handle customer feedback, both positive and negative?
JORDAN: Listening is key. We actively monitor customer feedback in the taproom, online reviews, and on social media. Positive feedback is celebrated with the team — it’s a great morale booster. For negative feedback, we approach it with humility, respond promptly, and seek to understand the issue. Whether it’s a brew someone didn’t love or a service hiccup, we aim to turn every piece of criticism into an opportunity for growth. Transparency and action go a long way in building customer trust.
BREWER: What first drew you to the industry, and what keeps you passionate about being part of it today?
JORDAN: I was first drawn to brewing because of its marriage between art and science — an art form with endless possibilities backed by science. Seeing raw ingredients transform into something that brings people joy is incredibly rewarding. What keeps me passionate today is the community around craft beer. Resident Culture thrives because of the relationships we’ve built — both with the people who enjoy our beer and the amazing team that makes it. Every day feels like an opportunity to learn, innovate, and share that passion.
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BREWER: What are you sippin’ on right now from your brewery that you really enjoy?
JORDAN: Right now, and probably always, I’ll be sipping on Riding for the Feeling. It’s our core Italian Pilsner and one of my favorite beers we make. It’s nuanced and flavorful while remaining crushable.
BREWER: What’s one piece of advice you’d give to new managers stepping into a role similar to yours?
JORDAN: Your team is your most valuable asset. Trust them, nurture them, allow them to make mistakes, fail forward and grow. Lead by example and stay humble.
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