Point Beer Looks to Offer Choice to Draw in Non-loyal Consumers

With the craft beer marketplace an ever-crowded consumer segment where there is no true loyalty to one style or brand, Stevens Point Brewing made sure it was capitalizing on growth by giving people what they wanted.

Adding 16-ounce pint cans to its portfolio and seeing increases in seasonal sales deemed it to be the right choice for the Northern Wisconsin brewery.

“It was determined by retailer, wholesaler and consumer request,” said Point’s director of marketing, Julie Birrenkott.

Along with its “Oktoberfest” Lager which just hit shelves, Point also has pint cans made for its “Special” Lager, and “Siesta Key” Pale Ale, along with two ciders and soon it will add its Bock to the lineup. The brewery’s Oktoberfest has seen double digit growth in sales for the product last year, which gave a big boost to the production this year, Birrenkott said.

PointOktoberfest800x300“Seasonal beers give you an opportunity to introduce new styles especially to the consumer who is always seeking something new,” she said. “We believe it is the fastest growing segment of craft beer.”

Point’s Oktoberfest is also available in 6-pack bottles, 12-pack bottles, 12-pack 12-ounce cans, and on tap.

“Shipments of Point Oktoberfest continue to climb every year,” said operating partner Joe Martino in a release.

“We increased production and added a 16-ounce 4-pack can package to meet demand and keep our customers pouring Point Oktoberfest as long as possible this fall.”

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