Sixpoint Gives Brand Updated Look Across Portfolio

Sixpoint Brewery is excited to introduce a new look for the brand, featuring a refreshed logo and graphics across its full line of products. Since 2004, Sixpoint has been devoted to developing genre-defining beers like the formidably dank Resin Double IPA and a pilsner so refreshing it’s in the name, The Crisp Pilz. With ‘Mad Science’ fueling innovation, Sixpoint is also known for unique one-offs from their Red Hook, Brooklyn facility, like Super Jammer 75, a French 75 cocktail- inspired gose, and Really Good Smoked Lager, a brew inspired by the smoked Helles lagers of Germany.

In 2010, Sixpoint began canning their innovations to meet local demand and has grown into a legacy craft brand in the Northeast. Over the years there have been minor tweaks to the graphics, but Courtnie Harrell, VP Marketing says, “it was time for an evolution to keep the brand at the forefront of an ever- crowded craft beverage landscape.”

Harrell says, “we wanted to keep a lot of the same elements that our fans love about the brand because we love them too.” The new look is clean and readily communicates key information to shoppers, but “long-time fans will still be able to recognize us on shelf. Some of the changes are subtle, but they come across in a powerful way.”

The Infinite Loop Series, a name Sixpoint created to illustrate its approach to a line-up of rotating and inventive seasonal brews, is also getting a graphics refresh and an entirely new format starting in Q2 2022. Brands like Pineapple Resin Hazy Double IPA coming in March 2022 will now be offered in 16oz 4- pks. “The Infinite Loop series needed its own vibe,” says Jared Emerling, Brand Manager, to clearly communicate that they were limited offerings, unlike the year-round core beers. “We used a similar structure and the same brand elements,” Emerling says, so despite differences Sixpoint consumers will still be able to link the two on shelf.

Fans can expect to see the refreshed looks starting to roll out in Q1 2022. “Stay tuned,” Emerling says, “there is more to come from Sixpoint this year.”

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