Repurposing for a New Taproom

Weldwerks Brewing, with a new taproom location coming (tentatively) this October in Colorado Springs, isn’t only being strategic in its hiring processes, but also in its venue’s style.

By repurposing The Dive diner in a historic 1900s building, Weldwerks’ new location should have the same cozy and funky feel as the town, while maintaining a similar taste to the current Greeley, Colorado taproom. A 1,300 square-foot space will make room for a dog-friendly outdoor beer garden and a second story treehouse-inspired patio, according to a press release. 

Upgrades will include fire pits and patio heaters so customers can drink beer outside all year long. The location will also feature summer events and lawn games.

“It requires drilling down specifically on what people enjoy about the brand, and then blending that in as seamlessly as possible with everything we love about the new area to make sure that both halves of the equation are represented,” said Jake Goodman, Weldwerks’ Director of Marketing. 

“While we are making significant renovations to the existing building, we still want the final result to feel like it “belongs” and that it speaks to the community in a familiar-and-yet-distinctly-WeldWerks kind of way.”

The Weldwerks team chose the building specifically because of its character and potential. As for the location, being in the mountains was an appealing choice.

“Of the many things we love about Colorado Springs, the natural beauty and proximity to the mountains ranks high on that list,” Colin Jones said, co-founder and CEO at WeldWerks. “When we first took in the views from this spot we were hooked. The Dive has so much character, it really spoke to us. It is certainly in need of a lot of love but we weren’t seeing work, we were seeing endless potential.”

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