Creating Your Brand Identity

When it comes to creating a brand identity, what are important considerations in telling your brewery’s story visually through color, font, design, and logos?

DuClaw Lead Designer Tyler McCoy said it’s important to align the design with the goals of your brewery’s brand and business, and think about how you want people to feel when taking in your brand.

“Over the years, DuClaw evolved its brand to be recognizable and approachable, while keeping room for playfulness and experimentation,” McCoy said.

READ MORE: Label Design For In and Out of House

Even though beer labels and cans are ephemeral or short-term pieces of design, it’s important to attempt to keep them from looking dated or of a particular era or trend,” McCoy warned.

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