Promoting local entertainment and experience options that work in your taproom can be crucial for attracting a diverse audience and building a sense of community.
Consider hosting events on days that align with your target audience’s preferences though to maximize flexible reach and cater to different audiences.
Weekends are generally popular, but certain themes or activities might be better suited for weekdays.
Castle Island has had great success advertising on Eventbrite and via boosting its Facebook event pages. Themes like Taylor Swift, Harry Potter, and Lord of the Rings have drawn in younger Gen-Z crowds, said Kate Feder, who runs Digital Marketing.
“Facebook ads allow you to target your events to very specific crowds, and Eventbrite has allowed us to reach an entirely new audience of locals who hadn’t heard of our brewery before,” Feder said.
She added they they find that these events are best held on weeknights right after work, around 6 or 7 p.m.
“We also make themed drink specials for each trivia night, which always end up as top sellers,” Feder points out. “For Taylor Swift trivia night, we did a ‘Lavender Haze’ hard seltzer with edible purple glitter, and it ended up being our bestselling drink of the whole week.
For The Alementary, Mondays and Fridays are the best days for the New Jersey brewery said COO Blake Crawford.
The brewery typically uses social media only to get the word out, but Crawford said they pay careful attention to mentions, tags, and collaborative posts.
“Share the love between the brewery’s social media and that of musical guests, for example,” he said. “So they know you’re talking about them and they’ll use their platforms to talk about you.”
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