Brewer Magazine Q&A: Augie Carton, Carton Brewing
This is a part of a continuing series of Q&As with brewers from across the U.S.
Brewer Magazine will share business and personal insights from Brewmasters, Head Brewers, Brewing Managers and others each weekend to help you, a fellow brewer, Brewmaster or brewing manager get to know each other better in the industry and learn more to better develop your own brand.
Brewer Magazine will share business and personal insights from Brewmasters, Head Brewers, Brewing Managers and others each weekend to help you, a fellow brewer, Brewmaster or brewing manager get to know each other better in the industry and learn more to better develop your own brand.
Augie Carton, Co-founder, Carton Brewing — Atlantic Highlands, New Jersey
BREWER: What is a lesson learned within your position that sticks with you to this day?
CARTON: If you are trying to exist on the experimental innovative edge of craft which by nature is already experimental and innovative you will spend a lot of time communicating concept.
BREWER: Who is your mentor in the industry and why?
CARTON: Sam Caligione [Dogfish Head Craft Brewery] because he created the space of the industry I play in and inspired me to run onto the field.
BREWER: What have you learned from them?
CARTON: Don’t argue or get frustrated. Stay true to your intentions and find those that encourage that path.
BREWER: What have you added to your brewery lately that’s unique or making your business more successful?
CARTON: We’ve been using a lot of liquid nitrogen and a sous vide machine to adjunct for augmentation rather than domination. [Editor’s Note: Yes. We laughed. But we’re still running it in this Q&A!]
BREWER: In today’s business climate for craft beer, how will your brewery grow?
CARTON: Slowly.
BREWER: What sort of innovations in craft beer excite you?
CARTON: Process progressions that make sense.
BREWER: If you had one strategy that you could implement to better the craft beer business, what would it be?
CARTON: More words and dialogue between brewers and drinkers less terms and pictures.
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