In a Cider Business podcast here for Brewer Mag, Andrew Blake, CEO of Blake’s Beverage, explores the business mindset behind cider’s growing momentum. Blake shares how strategic shifts and investments have positioned the company — with brands AVID Cider Co., Blake’s Hard Cider and Austin Eastciders — look for a strong year ahead, and what it takes to tailor innovation and marketing to distinct regional tastes. Blake shares how flavor can be the driver for cider’s evolving identity as a “fourth category” and how all cideries can look to be distinct from beer, wine, and spirits. Blake talks how leadership ideas along with where do cross-category products like RTDs and spiked aguas frescas fit into the broader vision?
This podcast is Sponsored by Keg Logistics.
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