Now entering its 11th year of operation, Sacramento’s New Glory Craft Brewery, founded by Julien Lux — a former wholesale rep from Northern California via France — got its start in wholesale. Lux, along with head brewer Jack Brian, shared insights with Executive Editor Jon Sicotte in their chat about how the brewery got its start. We talk about the challenges that it had in that wholesale arena along with details on the brewery’s mantra of “Be Best or Be Different,” and why the brewery switched to a larger system (and why it took six months to debut its first IPA). All of this was with the consumer of the Sacramento and Bay Area in mind.
Related Articles

Podcast
Brewer Mag Podcast with Mountains Walking & Abstrax Hops
Abstrax Hops has announced its Skunkworks 2025 contest is now open to all Brewers Association member breweries with a chance […]

Podcast
Brewer Mag Podcast with Crooked Hammock
There are a number of ways you can look forward to the new year. At Brewer each year we do […]

Podcast
Brewer Mag Podcast with Lone Tree
Lone Tree Brewing Lead Brewer, Dale Hollars, shared with Brewer Mag’s Jon Sicotte the importance of experimentation and innovation in […]
Be the first to comment