All posts by Jon Sicotte
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Cider Corner: Investments to Increase Your Brand’s Quality
Since Swilled Dog is in an extremely remote area — located near the Monongahela National Forest and about 150 miles west of Washington DC —...
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Hopworks Releases Buzzworthy New Beestly Organic Honey Porter
Hopworks Urban Brewery (HUB), the first B Corp brewery in the Pacific Northwest, has officially launched its new, gold medal award-winning Beestly Organic Honey Porter. Brewed in collaboration with GloryBee, this new brew...
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Food21 “Brews” Up Latest Initiative, Farm to Tap
Food21 of Pennsylvania is launching Farm to Tap, a pilot program that creates a “hyperlocal” value chain from farms to malt houses to regional craft...
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Should Your Brand Market itself as a Luxury Item?
Does your brewery’s brand sell luxury? Wine expert Eric Guerra — who spoke at the 2020 Sell More Beer virtual conference — believes craft beer...
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Techniques to Increase Your Guest Check Average
Data has shown over and over that pairing food is always an engaging topic when we as consumers are enjoying our beers. Julia Herz surmises,...
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Agility a Key Component to La Pirata’s Success
International Insights is a continuing series of Q&As with brewing members, but this time branching outside of the US and into the rest of the...
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Can Digital Ads Boost Your Brewery’s Physical Foot Traffic Right Now?
If you look around the physical landscape of your town, you might notice that shops have limited hours or even closed — either for the...
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Cider Corner: Can’t Find Cans? 3 Alternate Packaging Ideas
Canning products in a 12- or 16-ounce format hit many types of craft beverages quickly over the last few years, but because of aluminum shortages...
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More Collaborative: Sierra Nevada, Creature Comforts Connect Online for Creation
For the past few years, Creature Comforts has partnered with a different brewery to create a collaborative beer as a part of its Get Comfortable...
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The 4 Things You Need to do Internally to Focus Your Brand
The word luxury sometimes seems too far out of reach when trying to attach it to certain categories. Yet wine sales expert Eric Guerra reminded...
