All posts by Jon Sicotte
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3 Strategies that Have Helped Dust Bowl Bloom
In the March/April issue of Brewer, we spoke with the founders and management staff of Turlock, California’s Dust Bowl Brewing. The California brand has experienced...
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Perrin’s Side Hustle Series a Breeding Ground of Innovation
Imperial Fudge Cake Stout is one of the newest parts of Perrin Brewing‘s Side Hustle series, a small-batch program that allows the Grand Rapids, Michigan-area...
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This Key Employee Is Your First Line in Beer Buyer Relations
All members of the sales team are an integral part of your brewery’s plan to succeed, but it goes beyond the sales reps in each...
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Cider Corner: Tips on Navigating Social Media Interactions
It seems the mantra of “the customer is always right” has an added caveat in which motivation of a critical or negative online post can...
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Set it & Forget it? When to Schedule Social Media Posts
Engaging an audience online means creating social media content that is timely and informative, but it doesn’t always have to be spontaneous. But how much...
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The Best Use for a Portfolio Calendar
A handy creation for your brewery’s sales staff to be able to access to use for planning with a beer buyer is a yearly portfolio...
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Why Lone Tree’s Fruit Beer is not Fruit-Forward
Subtle and balanced used to be the norm for many craft beers, but heavy-handed fruit flavors can dominate now. That doesn’t work for Lone Tree...
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Oregon Brewers Guild, Von Ebert Announce Mashing Barriers Intern
Earlier this year, the Oregon Brewers Guild announced the launch of their new Mashing Barriers Internship Program, focused on creating better employment access into the...
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The Lessons Dennis Thies Learned as Green Man Celebrates 25 Years
Now owned for nearly half of the company’s existence, Dennis Thies of Green Man Brewery admits he has made blunders in the 12 years he’s...
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Cider Corner: Feedback the Key for Alma in GLINTCAP Win
The honor of the trophy was a nice touch, but for Alma Cider‘s Dave Klawer, the reviews and insights were much more meaningful. The winner...
