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Articles by Jon Sicotte

Current Issue

The Discipline Behind Distinctive Brand Positioning

January 12, 2026 Jon Sicotte

The most effective brands aren’t always the cleverest; they can be the ones whose creativity improves consumer understanding while not […]

Last Pint

Pinthouse Shares Why They Are Disciplined in Expansion Approach

January 10, 2026 Jon Sicotte

​When Pinthouse opens its San Antonio location, the Austin-based brewpub won’t just be looking to expand; instead, it will be […]

Brewer Mag Q&A

What Graham Says 4 Day Ray Did to Future-Proof Its Beer Lineup

January 9, 2026 Jon Sicotte

This is a part of a continuing series of Q&As with members of the brewing community from across the US. […]

Current Issue

Keys That Nail Down Financial Planning Strategies

January 8, 2026 Jon Sicotte

Budgeting may look straightforward on a spreadsheet, but the lived reality varies wildly depending on a multitude of variables, including […]

Cider Business

The Most Read Cider Business Stories of 2025

January 7, 2026 Jon Sicotte

Here were the most read Cider Business stories on BrewerMag.com & CiderBusiness.com this past year according to metrics compiled by […]

Podcast

Brewer Mag Podcast with Xül Beer

January 6, 2026 Jon Sicotte

Xül Beer grew from a pandemic-era startup into one of Tennessee’s most buzzed-about breweries — but not by following a […]

On Tap

Dry Dock Brewing Announces New Brewpub Location

January 5, 2026 Dry Dock Brewing

Dry Dock Brewing is wrapping up its final week of service at its original South Dock location in Aurora and […]

Current Issue

Shaping the Year Ahead: Expert Outlook 2026

January 5, 2026 Jon Sicotte

​Adapting to Consumer Expectations Many are bracing for a year in which customer expectations aren’t just shifting; instead, they have […]

Cover Story

Measured, but Strategic: Brad West Lays Out Xül Beer’s Growth Plan

January 2, 2026 Jon Sicotte

When Xül Beer Company co-founder Brad West jokes that the Knoxville brewery is in year 12 of a five-year plan […]

Top Stories

The Most Read Stories of 2025

January 1, 2026 Jon Sicotte

Here were the most read stories on BrewerMag.com this past year according to metrics compiled by the Brewer Magazine staff. […]

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