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Articles by Jon Sicotte

Podcast

Brewer Mag Podcast with Xül Beer

January 6, 2026 Jon Sicotte

Xül Beer grew from a pandemic-era startup into one of Tennessee’s most buzzed-about breweries — but not by following a […]

On Tap

Dry Dock Brewing Announces New Brewpub Location

January 5, 2026 Dry Dock Brewing

Dry Dock Brewing is wrapping up its final week of service at its original South Dock location in Aurora and […]

Current Issue

Shaping the Year Ahead: Expert Outlook 2026

January 5, 2026 Jon Sicotte

​Adapting to Consumer Expectations Many are bracing for a year in which customer expectations aren’t just shifting; instead, they have […]

Cover Story

Measured, but Strategic: Brad West Lays Out Xül Beer’s Growth Plan

January 2, 2026 Jon Sicotte

When Xül Beer Company co-founder Brad West jokes that the Knoxville brewery is in year 12 of a five-year plan […]

Top Stories

The Most Read Stories of 2025

January 1, 2026 Jon Sicotte

Here were the most read stories on BrewerMag.com this past year according to metrics compiled by the Brewer Magazine staff. […]

On Tap

Watch out Dry January: Short’s Brewing & Billy Strings announce new Thirst Mutilator Variety Pack

December 29, 2025 Short’s Brewing

Just ahead of the New Year, Short’s Brewing and Billy Strings have released a variety pack of their signature non-alcoholic […]

Top Stories

Why Right-Sizing Matters When Growing a Brewery

December 22, 2025 Jon Sicotte

In a recent discussion, a brewery owner described the moment expansion “looked perfect on paper” and still unraveled within months. […]

Brew Review

The Evolution of Double Orange Starfish and Its Influence on Aslin’s Business Model

December 20, 2025 Jon Sicotte

Double Orange Starfish wasn’t built to become a flagship. It wasn’t even built to become a sales success and driver. […]

Brewer Mag Q&A

The Vision Behind “Live Life. Do Good. Drink Beer.”: How Third Eye’s Montgomery Aligns Mission With Growth

December 19, 2025 Jon Sicotte

This is a part of a continuing series of Q&As with members of the brewing community from across the US. […]

Top Stories

How Federal Cannabis Rescheduling Could Change the Risk Profile of THC Beverages

December 18, 2025 Jon Sicotte

A proposed federal move to reclassify marijuana as a Schedule III substance in 2025 would fundamentally alter the business calculus […]

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