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Articles by Jon Sicotte

Brewer Mag Q&A

Every Saving Is Temporary: What Goulet Says Birdsong Is Fighting the Cost Cycle While Chasing Growth

May 8, 2026 Jon Sicotte
This is a part of a continuing series of Q&As with members of the brewing community from across the US. […]
Top Stories

Why Understanding COGs Is the Real Turning Point for Brewery Leadership

May 7, 2026 Jon Sicotte
The shift from the brew deck into management isn’t usually marked by a single decision. More often, it’s a gradual […]
Cider Business

ACA Leadership Announces Changes to Association’s Structure

May 7, 2026 Jon Sicotte
The American Cider Association is moving into a period of structural and leadership change ahead of next week’s annual cider […]
Cider Business

When Clarity Becomes the Strategy: Endless Orchard’s Packaging Bet

May 6, 2026 Jon Sicotte
For many cideries, a rebrand is reactive and often driven by declining sales, a shift in positioning, or the need […]
On Tap

Beerburg Launches All-Outdoor Beer Garden in the Texas Hill Country

May 4, 2026 Beerburg Events
Beerburg Events will debut its new all-outdoor Beer Garden on May 28, ushering in a new chapter for the family-owned […]
Podcast

BREWER Podcast with TailGate Brewery

May 4, 2026 Jon Sicotte
Wes Keegan shares in this BREWER Podcast on how the owner of TailGate Brewery approaches growth, leadership and decision-making as […]
Top Stories

Why Local Focus & Financial Discipline Are Defining Craft Beer’s Next Phase

May 4, 2026 Jon Sicotte
As ingredient costs rise and shelf space tightens, many craft brewery leaders across the country have told BREWER that they […]
Top Stories

Why Breweries Can Hire Staff But Can’t Keep Them (And How to Fix It)

May 2, 2026 Jon Sicotte
Hiring in craft beer is getting easier, but keeping employees is becoming harder. Many brewery owners report that while applicant […]
Brew Review

Elysian Expands Core Portfolio With Jacktail Hazy IPA, Looks to Build Consumer Demand in Flavor-Driven IPA Innovation

May 1, 2026 Jon Sicotte
As Hazy IPAs continue to hold strong appeal with craft beer drinkers seeking expressive hop character and approachable drinkability, Elysian […]
New Releases

SweetWater Announces New Collaboration with Salt Life: Livin’ Salty  

April 30, 2026 SweetWater Brewing Company
SweetWater Brewing Company (“SweetWater Brewing” or “SweetWater”), the ninth largest  craft brewer in the U.S. and a subsidiary of Tilray […]

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