Articles by Jon Sicotte

Brewing the American Dream is a program to help kick start or grow smaller breweries, and now it’s become a […]

It’s a style in name that has been around for more than 200 years, but the India Pale Ale really […]

A long, long time ago, on a less crowded beer shelf, craft beer brands had a simple message: A brewery’s […]

Sometimes in the hustle and bustle of social media, a brewery can forget that a classic way to get information […]

Billy Pyatt said that Catawba Brewing has never wavered from desiring an intimate connection to the markets that his North […]

Finding a new way to connect with a specific audience can help increase brand awareness, connecting with new consumers while […]

Now more than ever, consumers are inundated with endless choices. Standing out in the crowd has become tougher as breweries […]

Collaborations with other breweries for a new product can benefit in different ways. Besides the fun and comradery that comes […]