Brewer Mag Q&A
Q&A with new Deschutes CEO Michael LaLonde
Michael LaLonde has held various senior management roles at Deschutes Brewery since 2005. Recently, he was named CEO and president […]
Articles by Jon Sicotte
Top Stories
Where Breweries Can Look to Find Regional Growth
Finding an untapped market to build a craft brewery’s growth is always on the mind of a decision maker in […]
Top Stories
What You Should Know for a Perfect Brand Redesign
Over the past 18 months, Cape May Brewing Company engaged in an extensive brand redesign effort, contracting with Austin-based Canales & […]
Current Issue
Alternative Fermentation: Sake
With only about a dozen Sake breweries in the United States, yet imported premium Sake from Japan continuing to find […]
Top Stories
Quantifying The Effects of a Beer Event
Having a tap takeover or other kind of beer event can be fun, it can get your brewery’s name out […]
Current Issue
The Pilot System
Creating a pilot brewhouse to mimic your main brewhouse to assist in scalability for current beers that are well known […]
Top Stories
How to use Consumer Data to Help Determine Price Points
Crowded craft beer shelves don’t just show a sea of color, it always shows a swath of prices. Determining a […]
Top Stories
Why Investing in a Lab is So Critical From The Start
While acknowledging that Florida is behind the more established craft beer markets, it hasn’t stopped Leigh Harting from making sure […]
Top Stories
How Breweries Find Their Story
Everyone that has opened a craft brewery has their own story. Fine tuning it and relating it is a major […]
Last Pint
The Feelgood Tap is Batch Brewing’s Way to Give Back
With hopes and dreams of seeing his initiative move farther in reach and seeing more money than his seven-barrel Detroit-based […]