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Articles by Jon Sicotte

Brewer Mag Q&A

More Breweries React to Craft Seal Implementation

July 24, 2017 Jon Sicotte

A few weeks back, right after the announcement of the “Independent Craft Seal” was announced, we ran a piece about […]

Top Stories

Do You Truly Connect with Your Markets?

July 21, 2017 Jon Sicotte

Billy Pyatt said that Catawba Brewing has never wavered from desiring an intimate connection to the markets that his North […]

Top Stories

How University Partnerships Can Boost Business

July 20, 2017 Jon Sicotte

Finding a new way to connect with a specific audience can help increase brand awareness, connecting with new consumers while […]

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How New Technology Helped Coronado Raise Brand Awareness

July 19, 2017 Jon Sicotte

Now more than ever, consumers are inundated with endless choices. Standing out in the crowd has become tougher as breweries […]

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How Collaborations Can Give a Lift to Sales, Recognition

July 18, 2017 Jon Sicotte

Collaborations with other breweries for a new product can benefit in different ways. Besides the fun and comradery that comes […]

Top Stories

Researching Fan Base Outside State Leads to Growth for Sun King

July 17, 2017 Jon Sicotte

Having not sold its beer outside of the state of Indiana because of constraints caused by its own capacity and […]

Top Stories

Investing in Human Resources a Key to ESOP for Modern Times

July 14, 2017 Jon Sicotte

Taking money your brewery has earned after opening and deciding how to invest it can be a tricky proposal. It […]

Top Stories

What You Can Learn From Your Beer Mistakes

July 13, 2017 Jon Sicotte

You love your beers. They are your kids. Sometimes, that love just doesn’t spark the interest of consumers though and […]

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Expanding Territory Not a Growth Strategy for Gray Brewing

July 12, 2017 Jon Sicotte

Being ingrained in the community can be a lifeblood for smaller breweries that don’t see to grow past the people […]

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Has Slower Growth Changed Your Business Perspective?

July 10, 2017 Jon Sicotte

With more entrants to the market it seems that individual growth has slowed down for many craft breweries. Most of […]

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