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Articles by Jon Sicotte

Top Stories

Insights Into Marketing a New Product

January 20, 2020 Jon Sicotte
Nick Hiller, the Marketing Director for Austin, Texas’ Independence Brewing said after the initial planning and creation of Up & […]
Brewer Mag Q&A

Brewer Q&A: James Long, Barbarian Brewing

January 18, 2020 Jon Sicotte
This is a part of a continuing series of Q&As with members of the brewing community from across the U.S. […]
Top Stories

What are Your Distro Goals?

January 17, 2020 Jon Sicotte
Renegade ​Brewing ​owner Brian O’Connell ​recently told Brewer if any owner has the option, every brewery should start by self-distributing. […]
Cider Business

Cider Corner: Do you Need to Hire for Sales?

January 15, 2020 Jon Sicotte
Margins are made in the tap/tasting room. So ANXO Cidery is fine with not having a sales staff. “No one […]
Top Stories

​Why Quality Assurance is Job No. 1​

January 14, 2020 Jon Sicotte
Jared Williamson​ noted in a Q&A interview with Brewer that the craft beer​ industry ​is still learning so much on […]
Top Stories

Cover Story Notebook: Adjusting Plans to Market Needs

January 13, 2020 Jon Sicotte
In an ongoing series, Brewer will take a small note from interviews of some of the cover stories it has […]
Brewer Mag Q&A

Brewer Magazine Q&A: Aaren Simoncini, Beer’d Brewing

January 11, 2020 Jon Sicotte
This is a part of a continuing series of Q&As with members of the brewing community from across the U.S. […]
Top Stories

Nitro Widget Tech Tips from Independence Brewing

January 10, 2020 Jon Sicotte
Up and Down: Brazil is a 5.6% ABV Coffee Blonde Ale that is currently in the market for Austin, Texas’ […]
Top Stories

How to Show Appreciation to Retail Clients

January 9, 2020 Jon Sicotte
Urban Artifact understands that over​-​the​-​bar sales at a taproom is important and can be vital to the growth of a […]
Cider Business

Cider Corner Q&A — Gregory Hill, Urban Orchard

January 8, 2020 Jon Sicotte
This is a part of a monthly series of Q&As with members of the cider community from across the U.S. […]

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