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Articles by Jon Sicotte

Top Stories

Label Design For In and Out of House

March 13, 2020 Jon Sicotte

Having a full-time member of your brewery that devotes all their time to graphic design can be a big step […]

Taproom Resource

Thinking Like the Customer in Your Taproom

March 12, 2020 Jon Sicotte

Jason Brewer outed himself as a ‘beer nerd.’ The reason is that he knows what he likes, but more importantly, […]

Top Stories

Canning Logistics for Wild Ale Production

March 11, 2020 Jon Sicotte

​As Jolly Pumpkin sat down to decide can sizes, it really came down to one notion that wasn’t exactly a […]

Top Stories

Highland Ties Family’s Passion Into New Experience for Onsite Consumers

March 10, 2020 Jon Sicotte

​With a 40-acre campus to work with, Highland Brewing is adding to its consumer experience while also scratching an itch […]

Top Stories

Cover Story Notebook: Branding vs. Volume

March 9, 2020 Jon Sicotte

In an ongoing series, Brewer will take a small note from interviews of some of the cover stories it has […]

Brewer Mag Q&A

Brewer Magazine Q&A: Nick LeFort, Brewery Marketing and Brand Specialist

March 7, 2020 Jon Sicotte

This is a part of a continuing series of Q&As with members of the brewing community from across the U.S. […]

Taproom Resource

These Tips Can Lead to a Happy, Successful Brewpub Taproom

March 5, 2020 Jon Sicotte

Running a 64-seat brewpub in the Columbus, Ohio area, Lineage Brewing co-founder Mike Byrne said although he prefers to have […]

Brew Review

Brew Review: Brut Techniques for Various Styles

March 4, 2020 Jon Sicotte

Empyrean Brewing‘s Jim Engelbart said that the brewery’s Mind Over Mango IPA was designed as a gateway for consumers to […]

Top Stories

4 Things To Set Your Sales Staff Apart From Others

March 3, 2020 Jon Sicotte

Being different and standing out in a marketplace. It’s what a brewery craves when it comes to making a mark […]

Top Stories

Is Your Branding Built to be a ‘Elevator Pitch Haiku’ to Consumers?

March 2, 2020 Jon Sicotte

​Although Thirsty Monk serves up a lot of its products via draft, names and label art are still kept as […]

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