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Articles by Jon Sicotte

Top Stories

Number Crunch: What Stats Your Reps Need to Focus In on for Best Repeat Sales

August 24, 2020 Jon Sicotte

Just like baseball, the numbers don’t lie in determining success. There are many vital stats —​ like ​kick dates​, ​rate […]

Brewer Mag Q&A

Brewer Magazine Q&A: The 3 Things Boomtown Brewery Did to Evolve Its Business Model

August 22, 2020 Jon Sicotte

This is a part of a continuing series of Q&As with members of the brewing community from across the U.S. […]

Top Stories

4 Ways Atlanta Brewing Worked to Find A New Online Audience

August 21, 2020 Jon Sicotte

​Atlanta Brewing recently was crowned by the Craft Beer Marketing Awards in the category: ​Best Use of Social Media/Cause Related, […]

Top Stories

Why Packaging & Distribution Are More Important Than Ever

August 20, 2020 Jon Sicotte

Woods Boss Brewing did not have the intention of getting into distribution this early in the ​brewery’s ​business plan. Yet […]

Cider Business

Cider Corner: Why You Can Say ‘No’ to Online Ordering

August 19, 2020 Jon Sicotte

Although there is a “Shop Online” button on Poochie’s Hooch Urban Cidery’s website, consumers won’t find ways to get the […]

Top Stories

No In-Store Tastings? New Ways To Boost Sales For On- & Off-Premise

August 18, 2020 Jon Sicotte

During the first part of the pandemic, stores were limiting in-person contact so a brewery’s distributor rep was crucial since […]

Top Stories

Are You Treating Your Barrels The Best? Tips on Storage & Care

August 17, 2020 Jon Sicotte

In an ongoing series, Brewer will take a small note from interviews of some of the Fundamental stories it has […]

Brewer Mag Q&A

Outside the Box Ideas in Using 6-Row from Wicked Weed & East Brother Beer

August 15, 2020 Jon Sicotte

East Brother Beer Co. wanted to brew a Pre-Prohibition Lager so Head Brewer Paul Liszewski and his team worked with […]

Cover Story

Peak Surly?: Ansari Wrestles with Minnesota Brewery’s Future

August 14, 2020 Jon Sicotte

Mere minutes after sitting down to talk for this cover story piece, Surly founder Omar Ansari was masked-up and on […]

Last Pint

Von Ebert’s Cook Leads by Following

August 13, 2020 Jon Sicotte

When the Von Ebert tasting panel team sits down to taste and discuss beer, Tom S. Cook is one of […]

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