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Articles by Jon Sicotte

Top Stories

​Bale Breaker, Yonder Cider Make the Laws Work for Them

August 6, 2021 Jon Sicotte

Laws in each state dictate how a brewery has to operate. Finding ways to make those laws work in your […]

Top Stories

Looking for New Fans of Your Brand? ​Try This Instead

August 5, 2021 Jon Sicotte

​Like a territory expansion, digging into what you have already may be the smarter play instead of looking to add […]

Cider Business

Cider Corner: Is Untappd Worth Utilizing as a Tool?

August 4, 2021 Jon Sicotte

Consumers across the country are constantly “checking in” their craft beverages with social media apps like Untappd. The problem, as […]

Top Stories

4 Ways DuClaw Works at Improving Sales Outlook

August 3, 2021 Jon Sicotte

Using his previous experience as a beer buyer to help develop a sales strategy, the new Vice President of Sales […]

Top Stories

How Creature Comforts Creates Distinct Markets

August 2, 2021 Jon Sicotte

Although the Creature Comforts team launched in an era where laws were not favorable to drawing in new consumers to […]

Brewer Mag Q&A

Hitchhiker Finds That Old School Can Mix with New

July 31, 2021 Jon Sicotte

This is a part of a continuing series of Q&As with members of the brewing community from across the U.S.Brewer […]

State Guild News

The Steps Oklahoma is Taking to Build Craft Beer Fans

July 30, 2021 Jon Sicotte

​Tabbi Burwell wants Oklahoma to catch up when it comes to craft beer. The Executive Director for the Craft Brewers […]

Top Stories

Why Being Proud of Your Hard Seltzer Brand Matters

July 29, 2021 Jon Sicotte

​Making a good light beer, like a Pale Lager, is usually​ the sign of quality craftsmanship in the beer industry. […]

Cider Business

Cider Corner: Tracking Freshness for Your Packaged Product

July 28, 2021 Jon Sicotte

The change over to date-coded beer and “Enjoy By” dates sometimes can be confusing to consumers when it comes to […]

Top Stories

How Iron Horse is Managing Logistics of Acquiring Bad Granny Cider

July 27, 2021 Jon Sicotte

It will take some time and effort from both sides, but down the road, Iron Horse Brewery and Bad Granny […]

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