5 Quick Tips to Captivate Your Instagram Audience

selective focus of attractive young woman holding glass of light beer and looking at camera

As a craft brewery, your Instagram account is a great way to promote your business and engage with your customers. Creating captivating photos on your Instagram feed can help you build a strong following and attract new customers.

Here are some best practices in creating captivating Instagram photos for your brand.

  • Invest in Quality Equipment: Investing in quality equipment is essential if you want to create photos that stand out from the crowd. High-quality cameras and lenses will help you capture sharp, vibrant images that will draw your followers in. Additionally, using a tripod and a remote trigger will help you take crisp, well-composed photos without having to worry about camera shake.
  • Use Natural Light: Natural light is one of the best ways to create beautiful, captivating photos. Whenever possible, try to take advantage of the available natural light. Shooting during golden hour (just after sunrise or before sunset) will give you the best results.
  • Utilize Creative Angles: To create unique and interesting photos, try to use creative angles when shooting. Instead of always shooting from eye level, try shooting from different angles such as high above or low below. This will help you create interesting and unique photos that will draw your followers in.
  • Experiment with Composition: Experimenting with composition is a great way to create captivating photos. Think about how you can use the rule of thirds, leading lines, and other composition techniques to create photos that draw the eye in.
  • Utilize Props: Adding props to your photos can help them stand out from the crowd. Whether it’s a can or bottle of your beer, a glass, or a chalkboard with your brewery’s name and beers, adding props can add interest and depth to your photos.

READ MORE: 5 Ways to Maximize Your Brewery’s Instagram Real Estate

By following these best practices, you can create captivating photos for your brewery’s Instagram feed. Investing in quality equipment and utilizing natural light, creative angles, composition techniques, and props can help you create photos that will draw your followers in and help promote your business.

Photo courtesy Adobe Stock. Created in part with GPT-3, OpenAI’s language-generation model. The author is solely responsible for the content of this publication.

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