5 Creative Ways Breweries Promoted St. Patrick’s Day

St. Patrick’s Day has come and gone, but businesses’ social media posts and promotions will endure in cyberspace forever.

For many craft beer drinkers, imbibing a half dozen lagers tinted with green food coloring likely wasn’t their primary objective on March 17, and breweries (and cideries) did what they could to creatively tailor their communications to their audiences.

Here are five posts the staff at Brewer Magazine enjoyed that creatively raised awareness of their product.

NODA Brewing Company

Leading up to St. Patrick’s Day, NoDa Brewing Company’s tongue-and-cheek post cheekily took aim at stereotypical green lager.

“St. Patrick’s Day is coming up … use this as your reminder to drink green cans, not green beer,” read a caption paired with a photo of the company’s Hop Drop N Roll.

Neshaminy Creek 

Neshaminy Creek also took a playful jab at green beer to paired with a picture of its County Line IPA, which is packaged in a green can.

“If you’re really lucky, this will be the only green beer you’ll see today,” the brewery quipped on its Facebook post, which also invited customers to come enjoy live music.

Saro Cider

For folks looking for something more substantial than drinks that are simply tinted green, Saro Cider went a step further, offering a cider-based cocktail to taproom visitors.

The “Five Gingers” cocktail included Gently Ginger Cider combined with 2 Gingers Irish Whiskey, ginger liqueur and ginger beer to punctuate its St. Paddy’s Party. See the post here.

Pure Project Brewing

Pure Project Brewing also went the beer concoction route, offering visitors to the taproom a St. Patrick’s Day a take on frozen Irish coffee using its MIlagro Stout and Situational Gravity.

Castle Danger Brewing

Castle Danger served up a little bit of history with a post promoting its George Hunter Irish Stout (Nitro) as an alternative to Guinness.

“George Hunger was an Irish Immigrant who owned and operated Iron Range Brewing Co. pre-prohibition,” the brewery wrote. “He’s also the great-great-grandfather of our founder Clint MacFarlane. So raise a glass of George Hunter in honor of St. Paddy’s Day!” See their full post here.

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