4 Collaboration Ideas That Connect Breweries, Businesses & People

There are many ways to make a personal connection with your local community. Usually, the word collaboration in the craft beer industry means some sort of beer project between two breweries. But it can mean more.

Here are four recent collabs that breweries have had with other aspects of a business to help further bonds with its local and regional communities.

Not a Beer Collab: Bixby Chocolate and Allagash Brewing, two Maine-based businesses, recently teamed up to create Beer Brittle. Kate McAleer, the founder of Bixby, and brainchild of this product collaboration said in a release: “Bixby was seeking a way to innovate a new brittle concept and craft beer seemed like a wonderful addition to the flavor profile. Allagash was our dream partner—we started R+D with Allagash White and grew the concept from there.”

Collab for the Environment: Arizona’s Mother Road had a first-of-its-kind U.S. collaboration between a wildlife management agency and a brewery. Founded in 2019, Conserve & Protect has raised over $40,000 for on-the-ground wildlife conservation projects including population surveys for Sonoran desert tortoises and endangered Mt. Graham red squirrels. As a Mother Road mainline beer sold statewide in restaurants, bars, and grocery stores, Conserve & Protect Golden Ale provides a way for wildlife heroes to support the Arizona Game and Fish Department’s mission to conserve and protect the more than 800 species of wildlife that call Arizona home. Said AZGFD Assistant Director Tony Guiles, “Our collaboration with Mother Road exemplifies a successful sustainability model for public-private partnerships now and into the future.” 

Collabs with Farms: Along with Creature Comforts’ achieving TRUE (Total Resource Use and Efficiency) Silver Level Certification for its Southern Mill facility’s zero waste efforts earlier this year by Green Business Certification Inc. (GBCI), the Georgia brewery’s local wheat initiative included partnering with DaySpring Farms to source organic locally grown wheat to brew its year-round brand, Athena. The brewery believes actively choosing to work with local suppliers will contribute to making local communities stronger, as more of our dollars stay in the local economy when partnering locally, it stated in a release

Collabs with People: Tröegs Independent Brewing announced the return of its annual Art of Tröegs contest. In the past, Art of Tröegs alumni have crafted signs for the brewery, reimagined the iconic Nugget Nectar artwork, and even designed beer labels. As an added bonus, Tröegs will release a limited Scratch Series beer with label art inspired by this year’s winning artwork.

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