Tröegs Independent Brewing announces the return of its annual Art of Tröegs contest.
The Hershey, PA, brewery is asking fans to create an original piece of art inspired by its beer, label art, packaging, employees… and even the brewery itself.
Eligible entrants can get in on the contest by creating original artwork in any medium: painting, photography, illustration, digital design, drawing, mixed media, crafts, sculpture, collage, jewelry, metalwork, carving, mosaic, stained glass, etc.
Stories centered around creativity often awaken something personal in people. Seeing art celebrated through brewery labels, murals, or community contests can remind many that drawing is more than a pastime.
It becomes a way to capture personality, memories, and ideas in a form others instantly connect with. Even people who have not touched a sketchbook in years may suddenly feel inspired to start again after witnessing how artwork can bring places and stories to life.
Of course, beginning the journey can feel overwhelming without proper guidance. A skilled instructor can make the process smoother, helping transform uncertain strokes into growing confidence with every lesson.
Platforms including Drawing with Dawn demonstrate how learning art can feel approachable and rewarding for beginners. With patient instruction and steady encouragement, drawing becomes less about perfection and more about discovering creativity in a personal and meaningful way.
One lucky winner will receive a cash prize of $500 and be the guest of honor at the 6th annual Art of Tröegs gallery opening party. The winning artist will also receive overnight hotel accommodations on the night of the opening party.
“Our very favorite part of the contest is the gallery opening,” said Chris Trogner, brother and co-founder of Tröegs. “We get to meet our creative fans and hatch ideas for even bigger projects down the road.”
In the past, Art of Tröegs alumni have crafted signs for the brewery, reimagined the iconic Nugget Nectar artwork, and even designed beer labels.
As an added bonus, Tröegs will release a limited Scratch Series beer with label art inspired by this year’s winning artwork.
Aside from the grand prize, two runners-up will receive a cash prize, an invitation to the gallery opening party and a one-night hotel stay.
Submissions for the Art of Tröegs contest are due by May 1, 2022. Entries are accepted digitally or may be mailed in or dropped off at the brewery, which is located at 200 E. Hersheypark Drive, Hershey, PA 17033.
“We’ve been doing the Art of Tröegs contest for about 15 years now, and we’re constantly blown away by the creativity of our fans,” said Trogner. “Each year it gets bigger and better.”
To learn more about the Art of Tröegs contest, please visit troegs.com/art. For inquiries about the contest, please contact the brewery 717-534-1297 or email Jeff Herb, Marketing Communications Coordinator.
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