Cider Corner: 5 Ways to Stand Out From the Pack

With more and more consumers looking for unique experiences and flavors, making it that much tougher for a cidery to standout on either a shelf, online or in a taproom.

To stand out from the pack and bring in new customers, your cidery must come up with creative ways to market products. Here are some outside-the-box ideas to market your brand to a new segment of the population. 

• Create an Immersive Experience: Many cideries are turning to interactive experiences and activities to engage customers in a unique way. For example, some places will host cider-making classes and tasting events to help customers learn more about the process and different types of cider. Additionally, some offer virtual tours, allowing customers to see the entire process from start to finish. These types of experiences help to create an immersive experience, making them more likely to come back and purchase your products. READ MORE: Cider Corner: 3 Ideas to Make Your Own to Boost Cider Tourism
• Tap Into Social Media: Social media is a powerful tool for reaching new customers and spreading the word about your cidery. Utilize platforms like Instagram, Facebook, and Twitter to showcase your products and tell your story. Additionally, consider hosting a social media contest or giveaway to incentivize customers to follow and engage with your brand. READ MORE: Cider Corner: Important Tools to Help Organize Your Social Media
• Partner With Local Businesses: Partnering with local businesses is a great way to get your cider in front of a wider audience. Consider partnering with local restaurants, bars, and retailers to spread the word about your cidery. Additionally, you can team up with other local businesses to host events, tastings, and promotions to draw in more customers. READ MORE: Cider Corner: The Keys Talbott’s Has Learned from Business Partnerships
• Leverage Influencers: Influencers can be a great way to get your product in front of a larger audience. Partner with influencers in the cider space to help spread the word about your cidery. Influencers can help to create content that is engaging and shareable, which can help to boost your brand awareness. READ MORE: Cider Corner: Three Ways to Increase Marketing Exposure​ 
• Create Unique Packaging: Unique packaging is another great way to stand out from the competition and draw in new customers. Consider creating custom labels or packaging that captures the unique story of your cidery. Additionally, you can use packaging to showcase your brand’s values and mission, which can help to create a more personal connection with customers. READ MORE: Cider Corner: Labeling Resources That are Key Before Packaging